Zee Cinemalu tops Telugu movie channels across markets
In week 22, Zee Cinemalu achieved a record-breaking GRP of 302
Zee Cinemalu, a Telugu movie channel from Zee Entertainment Enterprises Limited (ZEEL), has emerged as the No. 1 Telugu movie channel across markets, as per BARC weekly data.
In week 22, Zee Cinemalu achieved a record-breaking GRP of 302, the first-ever Telugu movie channel to mark this achievement (excluding IPL weeks).
Coinciding with the World Cup, on May 30, the channel aired 11 movies on a single day.
In addition to this, Zee Cinemalu gained the highest-ever ratings achieved by any channel in the Hyderabad market with 416 GRPs, setting a new benchmark in the television industry as the only Telugu movie channel to achieve this feat.
The channel has been No.1 for the last two weeks in both Urban and U+R markets, also No.1 for the last three consecutive weeks in the urban market.
During Week 22 of BARC India Ratings, Zee Cinemalu has the highest time spent across markets and has reached 52.3 million people across the country.
Commenting on the ratings, Anuradha Gudur, Business Head - Zee Telugu, Zee Cinemalu said, “The Zee Cinemalu team has scaled new heights today by securing a strong market leadership position and it gives me sheer joy in congratulating the team. The channel has grown by leaps and bounds in terms of procuring the most entertaining films for our platform and our success stands testimony to the steadily strengthening relationship we have with the viewers. The Zee Cinemalu family is extremely thrilled to have emerged No. 1 Telugu movie channel spot across markets for the first time and humbled by the overwhelming support of our partners and ardent viewers.”
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