‘Your pack. Your choice’: Broadcasters start educating consumers about new tariff policy

Several networks are running a TVC that informs consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order

TariffTVC

“Your pack. Your choice. Your entertainment,” says a TVC being run by major broadcast networks, informing consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order. The campaign suggests viewers to contact their cable operators for details.

With just days to go before the tariff order comes into force on January 1, broadcasters have started informing consumers about the new pricing policy. As per the order, the consumers can select and pay for the channels they want to watch.

The TVC, which mentions “brought to you in public interest by IBF, Star Network, ZEEL, Sony Pictures Network India and Viacom 18,” also tells consumers that “now, your decision will be the final decision. As per the new government regulation, enjoy the freedom to choose your favourite channel packs and pay accordingly.”

And not just the TVC, some channels have also started showing their price on the distribution platforms.

While broadcasters have started informing consumers about the order, as reported by exchange4media earlier, there still a lot of uncertainty surrounding the implementation of the tariff order.

Sources in the industry say that with petitions against the order still pending in court, DTH/ cable operators are hopeful of a stay order. There is a possibility that the implementation of the order could be pushed further ahead.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment