Week 40 ratings: Colors grabs No.2 spot, Zee TV dips considerably

All GECs see a fall in ratings except Colors. Zee TV fell from 427 million GVTs in week 39 to 401 million GVTs in week 40

e4m by exchange4media Staff
Updated: Oct 10, 2014 6:00 PM
Week 40 ratings: Colors grabs No.2 spot, Zee TV dips considerably

The TAM week 40 (September 28 – October 4, 2014) saw the ratings of all the channels fall except for Colors. According to data from TAM subscribers, Colors strengthened its position at No.2 spot on the ratings chart with a slight increase of 433 million GVTs in week 40 from 431 million GVTs in week 39 (September 21 – 27, 2014).

Star Plus maintained its leadership despite a major dip in its ratings from 593 million GVTs last week to 549 million GVTs in the current week.

Zee TV continued its decline since last week and saw a drop of ratings points in week 40. The channel’s rating declined from 427 million GVTs in week 39 to 401 million GVTs in week 40 and stayed at No.3 spot.

Life OK stood at No.4 despite suffering a decline from 307 million GVTs last week to 299 million GVTs in week 40. This comes as a setback for the channel as it had seen an increase the previous week from 295 million GVTs in week 38 (September 14 – 20, 2014) to 307 million GVTs in week 39.

SAB TV stayed at No.5 spot on the ratings chart with its decline from 262 million GVTs in week 39 to 254 million GVTs week 40. Its sister network channel Sony Entertainment Television (SET) continued it’s declined from 247 million GTVs in week 39 to 234 million GVTs in week 40.

New launched channels, Sony Pal and Zindagi too saw their ratings decline. While Sony Pal saw its ratings decline a little less from 26 million GVTs in week 39 to 23 million GVTs in week 40, Zindagi fell a bit more to 20 million GVTs in week 40 from 26 million GVTs in week 39. Sony Pal continues to be ahead of Zindagi at No.7 and No.8 spot respectively in the ratings chart.    

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