Tata Sky Kannada Cinema launched with a ready line-up of 150+ films

The new service provides viewers with ad-free entertainment and high-quality blockbuster films from Sandalwood

e4m by exchange4media Staff
Updated: Dec 13, 2019 4:00 PM
Tata Sky

Tata Sky, India’s leading content distribution platform, has yet again expanded its portfolio of regional language services and is all set to strengthen its reach amongst its core regional audience in the south market. Partnering with COLORS Kannada, one of the leading movie content providers, Tata Sky Kannada Cinema has been launched with a ready line-up of 150+ films showcasing the biggest blockbusters and leading actors of Sandalwood.

 The new service will bring an uninterrupted entertainment experience for viewers with access to ad-free, high-quality blockbuster movies including the latest and classic films. The service also offers a world television premiere every month. Some of the upcoming movie premieres include Kirik Party, K.G.F., Bell Bottom, Hottegagi genu battegagi, Ayogya and many more. This makes the 24x7 Tata Sky Kannada Cinema service the best Kannada ad-free cinema experience on a DTH platform with 12 movie premiers a year before television.

 Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Kannada film industry has seen continued growth in viewership owing to high-quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with COLORS Kannada, we aim to deliver the best-curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”

 Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18 said, “With a contribution of 13 per cent of the total Kannada television viewership, Movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well-curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”

 Tata Sky Kannada Cinema offers 150+ movies across action, drama, romance, comedy and thriller including both new blockbuster movies and classics such as – KGF, Kirik Party, Ayoga, Karva, Zoom, Chandu, Vaali, Yeradu Nakshatragalu, Habba, Yudda Kanda, etc., featuring the biggest stars of the Kannada film industry including Sudeep Kichcha, Yash, Rakshit Shetty, Ganesh, Ninasam Sathish, Rishab Shetty, Rishi, Ravichandran, Vishnuvardhan, Ambarish, Rajkumar among others.

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