S Divaakar joins upcoming First News Kannada channel as Marketing Head

Before joining First News Kannada, Divaakar was the Business Head of Prajaa TV Kannada News

e4m by Neethu Mohan
Updated: Jul 4, 2018 8:53 AM

S Divaakar has joined the soon-to-be-launched First News Kannada channel as the Head of Sales and Marketing. First News Kannada is a venture by Viscom Media Pvt Ltd. The motto of the channel is ‘Nothing is Impossible’.

Before joining First News Kannada, Divaakar was the Business Head of Prajaa TV Kannada News. He comes with a rich experience of 25 years in media. Divaakar started his career as a sales executive with Udaya TV when the channel was launched in 1994. He has worked as Assistant General Manager and later Vice President, Sales and Marketing, with TV9 and as Vice President, Sales and Marketing, Public TV.  Divaakar has also been the National Head, Sales, with ETV News Kannada.

Talking to exchange4media about his new role, Divaakar said, “I am excited. And the cherry on the cake is that this has happened just months before I complete 25 years in the industry. The First News channel will be on your TV sets soon. We have a great team and I am looking forward to associate with people who command great experience. I am excited to be part of experiments that will be carried out for the first time for Kannada news. What thrills me most is the team that includes the best brains in the Kannada media. Ravi Kumar and Maruthi are names known to most people in the Kannada media industry.”

Divaakar, meanwhile, feels that there is a need to upgrade and better the content standards in the industry. 

“We will strive to provide an experience to match the expectations. It is the blend (of experience in the team) that makes it a rarely seen combination. Talented youngsters such as Vinayak Gangolli, Somanna Machimada, Nikhil joshi, Janavi, Smitha Ranganath have brought about a refreshing atmosphere around me. These are the guys who carry the spirit and the motto of the channel ‘nothing is impossible,” said Divaakar.

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