News 24 promotes Sanjeev Kumar to Chief Growth Officer

In his previous role as the National Sales Head he played a vital role in strengthening News 24’s market presence

by e4m Staff
Published: Nov 11, 2024 6:26 PM | 1 min read

News 24 has promoted Sanjeev Kumar to the role of Chief Growth Officer (CGO). He will lead initiatives to expand the network’s presence across new network segments for both TV and digital platforms, ensuring cohesive growth across both traditional and emerging channels.

In his previous role as the National Sales Head, he played a vital role in strengthening News 24’s market presence and fostering key relationships with major stakeholders.

Anuradha Prasad, Chairman and Managing Director of BAG Group and Editor-in-Chief of News 24, expressed her support for the appointment, "Sanjeev has consistently demonstrated exceptional business acumen and a forward-thinking approach to sales and market development. As Chief Growth Officer, his leadership will be pivotal in helping News 24 tap into new growth areas, both on TV and digital platforms. We are confident that Sanjeev’s strategic insights will position News 24 as a leader across these emerging segments.”

Kumar also shared his enthusiasm for the expanded role, "I am excited to take on this responsibility at a time when the media industry is embracing new opportunities and platforms. I look forward to working with the News 24 team across verticals to drive growth and innovation, strengthening our position as a dynamic media network.”