Movie premieres, new shows and Lil Champs finale fetch impressive viewership: BARC Week 44

A look at what boosted the viewership of certain channels in week 44 (October 28-November 3)

by exchange4media Staff
Published - Nov 14, 2017 9:20 AM Updated: Nov 14, 2017 9:20 AM

The world television premiere of action drama film ‘Kadamban’ on Rishtey Cineplex spiked slot viewership by 3.4 times according to BARC ratings for Week 44 (October 28-November 3). The movie aired on October 28 from 6.59pm to 9.30pm and garnered 8.5 million impressions as against its previous four weeks average of 2.4 million impressions for the same time slot.

Meanwhile, the television premiere of drama romance movie ‘Just Mohabbat’ on Odia GEC on October 29 from 7pm to 9.59pm boosted the slot viewership by 2.5 times. It was 1.6 million impressions compared to previous four weeks average of 0.6 million impressions for the same slot.

Even shows did well. The biggest example of this is the finale of Zee TV’s music reality show ‘Sa Re Ga Ma Pa Lil Champs’ on October 29 whose slot viewership, between 6.49pm and 10.40pm, more than doubled (2.2 times) to 12.1 million impressions compared to previous four weeks average of 5.5 million impressions. 

On regional channel Zee Kannada, the debut episode of ‘Vidya Vinayaka’ on October 30, between 7.59pm and 8.29pm brought in 1.9 million impressions, double than previous four weeks average of 0.93 million impressions.

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