Mastiii -India’s No.1 Music & Youth Channel, expands its digital presence

Mastiii enters into an exclusive linear feed deal with PEN India Ltd. for their latest Mobile App

e4m by exchange4media Staff
Updated: Dec 11, 2017 5:45 PM

India’s No.1 Music and Youth Channel, Mastiii has created its mark on the small screen and is now ready to make a dent in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India Ltd. and will be available on their latest, Bollywood Times Mobile App; a one-stop destination for all your entertainment needs starting 9thDecember, 2017.

Bollywood Times a pre-dominantly movie focused platform has a vast reach and majorly youth audience. This strategical move of associating with Mastiii will give the platform a boost to reach out to a wider audience. At the same time bring Mastiii closer to its ~200 million monthly viewers who would now be able to enjoy the content on the go, thus the association will be a WIN-WIN deal for both the brands.

Commenting on the association, Jayanti Lal Gada, Chairman and Managing Director, PEN India Limited expressed that, “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with India’s No.1 Music & Youth channel Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts & lovers has culminated in fruition of this association. With the backing of an established industry name like Mastiii the premier music channel from SABGROUP, we are confident the launch of the app will see success.”

Talking about the tie-up, Manav Dhanda, GROUP CEO, SABGROUP stated, “Mastiii has always been the flag bearer and the undisputed leader of the Music& Youth Genre. With the association and the two brands coming together we aim at reaching out to the youth where they are. The Association with PEN India Ltd. comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over 6 billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

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