IIFA 2018 becomes the highest-rated event of the year

The show managed a 2.25 rating and also did beat its own ratings of the previous four editions

e4m by exchange4media Staff
Updated: Aug 13, 2018 8:52 AM

The 19th edition of the star-studded NEXA IIFA Awards which was aired on Colors on July 29, 2018 has emerged as not only the top-rated awards and event show of the season, but also the highest rated event of the year. The show managed a 2.25 rating and also did beat its own ratings of the previous 4 editions.

The IIFA Awards which has been conceptualised and produced by Wizcraft International has fetched Colors record ratings in UK. As per reports, at 20.00 it pulled in 86,700 viewers- peaking at 1,35,300 viewers.

Speaking to exchange4media, Sabbas Joseph, Director, Wizcraft International said: “I really believe that it is about engaging content, IIFA as a brand coming of age and its loyal viewership. In an era where fragmentation of viewership has happened, to be able to get this kind of rating can be only about team-work. This is all because of the team work between Colors and team Wizcraft.”

The show featured a musical extravaganza by acclaimed Bollywood music director-singer Pritam Chakraborty along with talented singers such as Sreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha. Adding to the excitement, IIFA Rocks 2018 would feature stunning performances by Bollywood divas Sonu ke Titu ki Sweety Nushrat Bharuchaand and Vaani Kapoor.

From Sridevi being posthumously awarded for best actress, to an iconic performance by Rekha, IIFA 2018 packed in a number of memorable moments.

The principal partners for the 19th IIFA were: Title Sponsor of IIFA Awards NEXA, Styled by Myntra; Cause Partner Woosh Washing expert campaigning about Equality at home; Official Host Destination Partner Tourism Authority of Thailand,Official Hotel Partner Marriott Marquis Hotel, Host Venue Siam Niramit;

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