ET NOW recorded 55 percent viewership on Budget Day

The channel has topped viewership for all three mega events this year — Interim Budget, Counting Day and Budget Day

e4m by exchange4media Staff
Updated: Jul 12, 2019 2:18 PM

ET NOW emerged as the number one business channel on Budget Day (July 5), as it dominated viewership. 

The channel recorded a market share of 55 percent on Budget Day (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19|24 Hrs| Channel Shares %) and 56 percent market share during the Budget Speech (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 11:00-13:00hrs|Shares %).

ET NOW has continued its winning streak in the English Business News category by dominating viewership for all three mega events this year- Interim Budget, Counting Day and Budget Day. 

Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focussed on the growth agenda for the government. Backed by a stellar line up of industry experts and think tanks, the channel examined and decoded Union Budget 2019 from a consumer, markets, industry and political perspective. 

Further amplified by real-time market and data intelligence, ET NOW deployed cutting edge Augmented Reality and 3D graphics that delivered an immersive and superior viewing experience across on air and across the channel’s digital platforms.

Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer centric approach that enabled our viewers to interpret nation’s biggest events in a simplified manner. We thank our viewers for choosing us on all days and more significantly, on the most important days this year.”

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