English movie channel, Zee Studio to go off-air

Aparna Bhosle, Business Cluster Head – Premium Channels and Prathyusha Agarwal, CMO, ZEEL, hinted that the focus will now be on two movie channels i.e &Prive HD and &flix.

When ZEEL (Zee Entertainment Enterprises Ltd) recently announced the launch of third movie channel &flix under the it's ‘&’ family, they also hinted at Zee Studio going off air. In a press conference, Aparna Bhosle, Business Cluster Head – Premium Channels and Prathyusha Agarwal, CMO, ZEEL, hinted that the focus will now first be on the two movie channels i.e &Prive HD and &flix.

They said, “We are not looking at progressing Zee Studio for now. These (&Prive and &flix) are certain kind of offering and hence curated and put together that way. We will figure out with Zee Studio in sometime.”

Last year in September, the channel launched its movie channel &Prive HD.

&flix is set to go live on June 3, 2018 at 1 pm with the premiere of Spider-Man: Homecoming, thereafter bringing over 400 hit titles to the Indian screens.

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