English GECs roll-out Christmas holiday specials
Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique ground activation activities
Published - Dec 26, 2017 8:53 AM Updated: Dec 26, 2017 8:53 AM
Broadcasters want to keep up with the holiday spirit by airing exotic movies across English GEC’s. Kids and Music channels are also focusing on festive programming throughout the month. Channels are making the most of the season where audiences are most likely to stay put in their homes. Some channels promoted their brand in unique ground activation activities.
What have channels like Comedy Central, Vh1, Discovery Kids, 9XO and more, planned for the holiday?
From December 25 to January 31, Comedy Central has started the new year countdown, with the naughtiest and the nicest shows of 2017. The channel has categorized their best shows from 2017 into:
Will & Grace Superstore
Whose Line Is It Anyway? The Mindy Project
Brooklyn Nine-Nine Great News
Impractical Jokers Man With A Plan
Mom Young Sheldon
Apart from the programming line-up, the channel also brought out the third edition of its iconic happiness campaign ‘Spread The Cheer.’ Encouraging the spirit of giving, the brand partnered with Mad Over Donuts and Café Coffee Day to create India’s largest Secret Santa initiative.
The channel presented a fun-filled football tournament at St. Andrews Turf, Mumbai on December 20. The entertaining match between Slum Soccer Krida Vikas Sanstha and Roots Football Academy witnessed celebrities and sports aficionados alike such as Dino Morea, Shibani Dandekar, Azeem Banatwalla, Mandana Karimi, Gabriela Demetriades and many more, including founder of Roots Academy, Santino Morea and Harpreet Baweja.
Comedy Central also partnered with NGO Bhumi and Mad Over Donut to fund meals for over 1000 underprivileged children. Taking the spirit of gifting a notch higher, Comedy Central has set up donation boxes between December 22-28 at Café Coffee Day branches. The brand is encouraging visitors of Café Coffee Day to donate their old books, clothes and toys in these boxes.
This Christmas season, viewers could enjoy back-to-back episodes of the nail-biting Season 1 of thriller drama, Houdini and Doyle, on the Christmas weekend.
Staying true to the Christmas spirit, Vh1 also presented a specially curated playlist with Vh1 Winter Wonderland.
Sony Pix and Sony Le Plex HD
This season, the channels from SPN’s English cluster, Sony BBC Earth, AXN, Sony Pix and Sony Le PLEX HD stormed the offices of media outlets across five cities, Mumbai, Delhi, Bangalore, Hyderabad and Kerala, to celebrate Christmas and New Year in an innovative way.
Adhering to their promise of premium entertainment, the English Cluster visited the offices such as Starcom, Lodestar, Group M, Hathway, Sun Direct, Madison, Zenith Optimedia, etc. to spread joy, cheer, love and laughs with an array of entertaining activities ranging from Christmas tree decoration contest to carol singing with Santa.
The premium portfolio is strengthened by the movie channels Sony PIX, home to Hollywood’s biggest premieres and blockbuster franchises like Fast & Furious, Despicable Me, Jason Bourne amongst others, and Sony Le Plex HD, that airs Hollywood’s most acclaimed and loved movies like Girl on the Train, Danish Girl and Nocturnal Animals to name a few.
The factual entertainment channel Sony BBC Earth has stayed true to its brand proposition of ‘Feel Alive’ by bringing the finest pureplay infotainment content for its viewers with spectacular visuals including the iconic series Planet Earth 2. The channel will also premier the exemplary series Blue Planet 2 early next year.
Sony BBC Earth
Sony BBC Earth had an ideal surprise for its viewers. The channel premiered the spectacular and delicious show ‘Inside the Christmas Factory’ on December 24 at 9 p.m.
In this Christmas special, Gregg Wallace, Cherry Healey and Ruth Goodman delved into the history of some of our favourite festive products and treats. From the challenges of producing 2,000 perfect pies every minute and discovering the explosive history of Christmas crackers to the process of producing over 400 million meters of best-selling wrapping paper, the Christmas special show covered it all.
Sony BBC Earth also premiered the remarkable show ‘Africa’ and the new season of ‘Where the Wild Men Are with Ben Fogle’ on December 25. In Africa, the legendary Sir David Attenborough takes us on an awe-inspiring journey through one of the most diverse places in the world. Adding to the adventure is Ben Fogle who returns with an extraordinary mission to meet people who have turned their backs on the rat-race and have set up homes in some of the most remote locations on Earth with the show ‘Where the Wild Men Are with Ben Fogle’ Series 4.
Zee Studio was set to ring in the festive cheer with the Indian Television Premiere of the movie ‘Office Christmas Party.’ The comedy drama which boasts of a star-studded ensemble cast including Jennifer Aniston, T.J. Miller, Jason Bateman and Olivia Munn amongst others premiered on December 24.
The premiere of ‘Office Christmas Party’ is a part of Zee Studio’s promise of ‘12 months – 12 premieres’ offering. Building up the excitement to Christmas season, the channel also curated a special property, ‘Studio Santa,’ which brings some crazy and wild movies around the theme of the festival.
Zee Café ensured that viewers enjoy humour which is refreshingly different and launched another exciting new property, Stand-Up Knights. The show brought two internationally acclaimed British stand-up comedy shows, Michael McIntyre’s Comedy Roadshow: Series 1 and Live at the Apollo: Series 12.
Michael McIntyre's Comedy Roadshow: Series 1, is a British stand-up comedy television series hosted by McIntyre. He visits UK's most prestigious and iconic comedy venues, unearthing a raft of comedy's brightest new talent and finest comedians en route. Each episode features a routine from McIntyre along with few other comedians. Known for his unique and inoffensive humour, the king of comedy is known to leave his audience howling with laughter. Live at the Apollo is a British stand-up comedy program performed from the Hammersmith Apollo Theatre in west London. The shows are recorded live in front of an audience of more than 3,500 people. Considered as one of the most popular and prestigious venues, the theatre has been home to numerous spectacular performances by some of the biggest artists across the globe.
The channel kicked off its holiday programming for December with a grand campaign, Jingle Jholmaal. Spreading the festive spirit, the original content showcase includes the launch of a brand-new show, their second movie on television and new episodes of their flagship shows. The characters of ‘Sab Jholmaal Hai’ have been enjoying a lot of popularity and have garnered a vast fan base with young fans.
As part of the campaign Jingle Jholmaal, Sony YAY! will showcase their second movie titled Honey Bunny Ka Space Adventure. The fun for the Jholmaal fans doesn’t end here, as they will also enjoy entertaining and hilarious episodes of Sab Jholmaal Hai. Apart from the line-up, the campaign will have a special Christmas jingle to celebrate the festivities on the channel. The channel will also launch brand new episodes of its original series Guru Aur Bhole and Paap-O-Meter.
Discovery Kids brought the biggest party of the year in style starting December 22. The movie bonanza titled ‘Discovery Kids Christmas Party’ featured great characters and blockbuster movies such as Angry Birds, Arthur Christmas, Smurfs 1 and 2, Monster House along with other hot favourite titles.
Discovery Kids viewers celebrated the magic of Christmas with the premiere of the movie, Arthur Christmas, on December 25.
9XO kicked off the year end party with its annual special 9XO Discover Great 2017. It’s a roundup of everything that’s been great in the world of international music, news and more.
9XO Discover Great 2017 features five properties:
1. 9XO O Bot Top 50 - Countdown of the Top 50 Hits of 2017
2. 9XO Emoji Life - All the best news in emoji style
3. 9XO Deaf Punk - Hit songs made hilarious
4. 9XO Super Fan Wars - The best artists battle against each other and fans vote live on FB
5. Christmas Special - All your favourite hit Christmas songs
9XO is also celebrating the tradition of New Year Resolutions with ‘Discover Great Resolutions,’ a funny take on making and breaking resolutions. Viewers who send their resolutions via 9XO Facebook and Twitter stand a chance to win New Year Party Passes.
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