Discovery Networks elevates Rahul Johri
Johri is the new Sr VP & GM, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia. Arjan Hoekstra has been named Head of APAC, effective Sep 1
Mark Hollinger, President and CEO of Discovery Networks International (DNI) has announced an expanded role for Rahul Johri as Senior Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia. He has also named Arjan Hoekstra as the new Head of the Asia-Pacific region, effective September 1.
Hoekstra will report to Hollinger.
Johri, previously General Manager, South Asia, has taken on additional responsibilities in this newly created role. He will now manage the advertising sales and solutions deals for the pan-regional business, as well as focus on distribution and growing local ad sales for Southeast Asia.
Hollinger stated, “Rahul has built a very successful Indian business for us during his time with Discovery. I am delighted that he will bring his expertise to the Southeast Asia business and pan-regional sales efforts as he takes on this expanded role.”
Johri joined DNAP in June 2001 in the ad sales division. Since then, he has been promoted through the organisation to his previous role of Senior Vice President and General Manager of South Asia, where he spearheaded the operations and overall growth strategy of DNAP’s portfolio in those countries. He was also responsible for revenue generation, portfolio expansion, affiliate partnerships, viewership, content creation and talent management, and he pioneered localisation strategy and the launch of multiple language feeds across brands. Most recently, Johri oversaw the successful launch of Discovery Kids, a distinct channel promising to ignite imagination of over 370 million children in India, shared an official release.
As President and Managing Director of Discovery Networks Asia-Pacific (DNAP), Hoekstra will be responsible for developing the overall strategies for DNAP’s business to drive revenue across ad and affiliate sales, build the portfolio’s core brands and look for partnerships to drive the content and profile of DNAP within the region. He will be based out of the Singapore office, DNI’s hub for the Asia-Pacific region. His move to DNAP is another step that will continue to strengthen the relationship between Discovery and Eurosport as the two companies develop wider synergies in the Asia-Pacific region.
“We are excited to have Arjan join our executive team,” said Hollinger. “His strong management skills, his affiliate and sales experience and his deep relationships in the region will serve us very well as we look to expand our already successful business there further. Throughout his career at Eurosport, he was always looking for ways to innovate and develop new service offerings to his clients, and I look forward to his bringing this kind of ingenuity to Discovery’s portfolio in the marketplace.”
Hoekstra joins DNAP from Eurosport where he has been Managing Director of Eurosport Asia-Pacific and Eurosportnews Distribution Asia-Pacific, based in Hong Kong, since 2005.
Johri is a Board Member and Treasurer of Indian Broadcasting Foundation (IBF). He holds an MBA in Marketing from the Rohilkhand University, India, as well as a degree in Chemistry. He is an alumnus of Sherwood College, Nainital.
Hoekstra is an Investment Promotion Ambassador for the Government of Hong Kong SAR and a Member of the Council of Governors of CASBAA as well as a member of ASTRA. He holds a Masters of Law (LLM) from the University of Amsterdam, specialising in Media Law and Intellectual Property and recently completed the International Executive Program at Insead Business School in Fontainbleau and Singapore.
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