Channel [v] ropes in Mrs Marino as presenting sponsor for ‘Get Gorgeous 3’

Channel [v]’s ‘Get Gorgeous’ returns with a new season presented by hair care brand, Mrs Marino. The other associates for the event are Matrix Model Management in association with Orbit White, Eyetex Dazzler and Blistex with Elle magazine as style advisor and Barista as ground partners. The show launches on March 6, 2006.

Speaking on the new season, Head Honcho, Channel [v], Amar K Deb, said, “It just gets bigger and bigger every year. The concept is a hit… it is now much sought after by modelling hopefuls across the country as a key launch platform for their dreams. The success on air, as a reality format, continues to excite us as well. We are thrilled to have Dino, Marc and Surily on board, in the impressive company of our other expert panelists. Together, we promise to find a face that will launch a thousand brands and a show that will scorch your TV screens week after week.”

Commenting on Matrix’s association with Channel [v] for ‘Get Gorgeous 3’, Reshma Shetty, Managing Director, Matrix Model Management, said, “The modelling world is always looking for fresh new faces. As India’s leading model management company, Matrix is always seeking new ways to spot and nurture talent that will create an impact in the fashion, advertising and entertainment space. Our roster of top faces like Deepika Padukone, Katrina Kaif, Sheetal Menon and Yana Gupta stands testimony to this. It’s great to partner with [v] Get Gorgeous 3 to discover the hottest face for 2006. We believe Channel [v] has created a premium platform with this show. I am confident that our association will help the winner go a long way.”

Darshan Patel, Managing Director, Paras Pharmaceuticals Pvt Ltd (manufacturers of Mrs Marino) sees the Indian youth as a whole new generation of fashionable and stylish people. “We are delighted to be associated with ‘Get Gorgeous 3’,” he said, adding, “At Paras Pharmaceuticals, we have always looked at opportunities to connect with our consumers, one-on-one. The extensive portfolio of skin care products that we have targets the youth and synergises with [v] Get Gorgeous. We look forward to reaching out to our young consumers and provide them with a platform to realise their dreams and have a great deal of fun enroute.”

This nationwide quest for the country’s supermodel will be spearheaded by model-turned-actor Dino Morea, model and ace fashion choreographer Marc Robinson, and fashion designer Surily Goel. Channel [v]’s VJ Pia Trivedi will host the series.