Bigg Boss 10 to premiere on October 16; back again at 10:30PM weekday slot
Appy Fizz is the presenting sponsor, Oppo Mobiles is the 'powered by' sponsor and the show is driven by Maruti Suzuki Swift
Colors has finally revealed the launch date and the time slot for its popular show Bigg Boss 10 in their latest promo with host Salman Khan. The reality show will be premiered on October 16 and is back again at the same slot as last year, which is Monday-Friday 10:30pm and 9PM on Sundays.
In April, the channel locked in Appy Fizz as the presenting sponsor for the popular show while it roped in Oppo Mobiles as the ‘powered by’ sponsor just recently. The show is driven by Maruti Suzuki Swift.
For this season, reports suggest that Salman Khan, the popular host of the show, is charging a whopping Rs 6 to Rs 8 crore per episode but he later asked the channel to contribute a certain amount to his charity organisation ‘Being Human’. In 2015, Oppo Mobiles, which was also the ‘powered by’ sponsor, spent around Rs 25 crore for the promotion of the brand. Reportedly, Snapdeal, last year’s presenting sponsor, spent Rs 35 crore for its sponsorship last time.
The format for this year’s Bigg Boss has few new additions. For the first time, the show has been thrown open to public participation.
Last year, for the first time, the channel experimented with the 10:30pm weekday slot and it didn’t garner high ratings as compared to their earlier seasons. Other than the opening episode, the rest were quite lacklustre in terms of viewership numbers. With BARC including the rural ratings, it further affected the show’s ranking as its late night slot was largely averse to rural sensibilities.
It will be interesting to see if the same slot can garner improved and higher ratings for the show.
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