BARC analyses TV news viewership during Nepal earthquake and Salman Khan verdict
In Hindi news, Aaj Tak leads the pack, while Times Now leads English news channels
Published - 14-May-2015
BARC has analysed TV news viewership on Hindi and English news channels, analysing the viewership trends during Nepal earthquake and Salman Khan verdict.
BARC has shared this exclusive report early this morning given the sensitivity and the dynamics of the real world and its impact in the reel world.
With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, BARC shares exclusive analysis on News (Hindi and English) consumption on TV.
BARC India’s BMW software helps analyze and gain rare insights on Television audience viewership measurement and analytics in times of hell, distraught and celebration.
BARC observes Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels.
BARC also observed ratings of Hindi News channels peaking on 25th Apr (Nepal Earthquake), the ripple effect is observed for next 3 days. On 6th May there was peak in viewership due to Salman Khan News.
News channels as can be seen in the graph below started peaking around 11:45 am on 25th Apr (Nepal Earthquake)
ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on 6th May.
25th Apr – Earthquake News:
Increased viewership on 25th April we can see - from Delhi, Guj for all Hindi News.
BARC Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at 11:44:54, India TV at 11:45:50 & Zee News at 11:46:30.
Here’s also sharing the Reach Grid on 25th April: Reach is maximum for Aaj Tak, followed by ABP news.
6th & 8th May – Salman Case
Interesting observation to take note of is ABP News rat ‘000s were highest on 6th May, whereas Aaj Tak gained on 8th May
In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.
BARC also observe that English News Channels peak in ratings on 25th Apr (Nepal Earthquake) & on 6th May in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on 6th May.
Clearly, English News Channels gets less traction as compared to Hindi News Channels on 25thApr for the Nepal Earthquake News.
BARC also observe that English News Channels peaks post 4 pm on 6th May, with different peaks for different channels as seen under
BARC Teleview Report as seen under: On 25th April we observe, CNN IBN breaks the news at11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24x7 at 11:46:43 am and Headlines Today at 11:48:43 am
And finally we share the Rat 000s Grid: Times Now getting traction on 25th Apr. and 8th May. Higher for CNN IBN on 6th May
BARC is sharing this exclusive report given the sensitivity and the dynamics of the real world and its impact in the reel world.
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