Asia Cup 2018: India-Bangladesh final match records 29 million impressions

In Week 39 of BARC data, Star Sports 1 Hindi bagged the first slot in sports genre with 641 million impressions.

by exchange4media Staff
Published - Oct 10, 2018 7:42 AM Updated: Oct 10, 2018 7:42 AM
Asia Cup

The final match of Asia Cup 2018 between India and Bangladesh garnered a total of 29 million impressions, according to the Week 39 Broadcast Audience Research Council (BARC) India data.

This was the match with the second highest viewership in the tournament. The India vs Pakistan match on September 19 garnered the highest viewership with 29.4 million impressions. The first match of the tournament between Bangladesh and Sri Lanka in Dubai on September 15 had recorded 3.4 million impressions.

Meanwhile, in Week 39, Star Sports 1 Hindi bagged the first spot in the sports genre with 641 million impressions, while DD Sports grabbed the second spot with 373 million impressions. They were followed by Star Sports 1 at No 3 with 266 million impressions and Sony Ten 1 at No. 4 with 74.5 million impressions. Star Sports First stood at No. 5 with 65.06 million impressions.

Among the top five programmes across sports genre, the Super Match between Pakistan and India on Star Sports 1 Hindi bagged the first slot with 13.1 million impressions, followed by Star Sports 1 Hindi’s Bangladesh vs India match that registered 12.3 million impressions. The Pakistan vs India match on DD Sports recorded 8.8 million impressions, while the Bangladesh vs India match registered 8.5 million impressions. The Afghanistan vs India match on Star Sports 1 Hindi bagged 7.6 million impressions.

The tournament was played from September 15 to 28. A total of 13 one-day internationals were broadcasted live on DD Sports, Star Sports 1, Star Sports 1 HD, Star Sports 1 Hindi, Star Sports 1 Hindi HD, Star Sports Select, Star Sports Select HD and Star Sports Tamil.

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