Aaj Tak launches new channel Aaj Tak 2 for digital platforms

Anjana Om Kashyap will be leading the new channel

e4m by exchange4media Staff
Published: Aug 10, 2022 10:43 AM  | 1 min read

India Today Group's Aaj Tak has announced the launch of Aaj Tak 2. A statement issued by India Today Group Vice-Chairperson Kalli Purie said: "AT2 will unshackle AT1 from the boundaries of a linear medium. It gives us the chance to bring the Aaj Tak brand of journalistic rigour to more than one news story simultaneously."

AT2 will be available on aajtak.in and Aaj Tak digital platforms.

"We have always been the news choice of Indians and the non-linear opportunities of digital give us the chance to create a parallel channel of news more appropriate for a younger audience. For now, AT2 will be available on aajtak.in and Aaj Tak digital platforms," Kalli Purie said.

The channel will be led by Anjana Om Kashyap.    

"Anjana will spearhead AT2 in addition to her current responsibilities at Aaj Tak 1. Anjana played a key role in the founding days of News Tak building it out into the force it is today. I hope that her experience, onthusiasm and nose for news will help us create another unmissable channel. She will report into Supriya Prasad for this new initiative.
AT2 is a pet project of mine and I am thrilled that Anjana will take it forward in sabze tez mode," the Group Vice-Chairperson added.

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