2018 FIFA WC Final had 50 mn viewers in India, total cumulative reach 250 mn

The final between France and Croatia became the most watched international football match ever in India

by exchange4media Staff
Published - Jul 28, 2018 9:55 AM Updated: Jul 28, 2018 9:55 AM
The 2018 FIFA World Cup Russia reached 250 million viewers when it was telecast live on
SONY TEN 2, SONY TEN 3 and SONY ESPN channels and live streamed on SonyLIV app and 
website, across 64 matches played until the end of the tournament.
Rajesh Kaul, Chief Revenue Officer - Distribution & Head - Sports, Sony Pictures Networks
India, said, "We are extremely excited by the success of the 2018 FIFA World Cup Russia with the viewership meeting all our expectations. This definitely reflects the passion the sport is
seeing in India and Sony Pictures Networks India is proud to be associated with this
tournament and to have provided viewers unparalleled viewing experiences through
unique and innovative ideas and initiatives."

Key Viewership Highlights for 64 matches of the tournament (SPN Sports Channels + Sony
LIV)

- The total cumulative reach for the FIFA World Cup 2018 on the network till date is 254
million viewers. (BARC, All India, CS2+, LIVE matches+wraparound shows+highlights+repeats+surround programming of FIFA World Cup, SPN Sports Network+terrestrial network, Sony LIV)
- The 64 LIVE matches of the FIFA WC 2018 have been watched by 110.5 million viewers
across India on the Sony Pictures Networks India (BARC, All India, CS2+, LIVE matches, SPN Sports Network+terrestrial network)
- Top reach markets for LIVE matches (BARC, All India, CS2+, LIVE matches, SPN Sports
Network+terrestrial network)
o West Bengal – 22.2 mn
o Kerala – 17.8 mn
o Maharashtra /Goa – 12.8 mn
o Assam/North East/Sikkim – 11.4 mn
- The final match between France vs Croatia was watched by 51.2 million viewers – The
highest reach for any FIFA World Cup match till date (BARC, All India, CS2+, SPN Sports
Network+terrestrial network)

- Local language feeds (Hindi+Malayalam+Bengali+Tamil+Telugu) have been sampled by
70.7 million viewers – 66% of the overall tournament reach (BARC, All India, CS2+, LIVE matches with local language feed, SPN Sports Network)
-Regional commentary has been well received, with 9.7 million viewers in Kerala
sampling Malayalam commentary and 10.7 million viewers in West Bengal sampling
Bengali commentary
- 40.7 million viewers across India have sampled the regional commentary feed (BARC, All
India, CS2+, LIVE matches, Sony ESPN)
- Females contributed to 47% of the tournament reach till date (BARC, All India, CS2+, LIVE
matches, SPN Sports Network) For more updates, be socially connected with us on
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