Suhaana Safar with Annu Kapoor turns 5 on BIG FM

Radio network hosted an FB Live with the icon, who addressed his fans while reminiscing his musical journey so far

BIG FM's longest running show, Suhaana Safar with Annu Kapoor has completed 5 years on June 24. Annu Kapoor's personality has gained immense credibility for the show which airs on all weekdays entertaining millions across the country.

Celebrating the occasion, the radio network hosted an FB live with the icon, who addressed his fans while reminiscing his remarkable journey so far. Interestingly, the live session garnered a massive reach in a short span of time. A special show was also conducted where Annu Kapoor was seen interacting with young budding singers sharing meaningful insights on the art of music. Adding to the engagement, BIG FM, throughout the week will also be conducting contests.

Speaking on the occasion, a BIG FM spokesperson said, “Suhaana Safar With Annu Kapoor has received a wide acceptance since its inception, and is rated as the No. 1 radio show. Annu Kapoor’s profound knowledge and penchant towards Hindi cinema has led to its success and earned credibility amongst listeners. The show not only appeals to the mature generation, but is a huge attraction with youngsters as well. It is a moment of pride to witness Suhaana Safar With Annu Kapoor complete five great years, scale to such great heights and it is an honour to have a personality as incredible as Annu Kapoor to be a part of the BIG family.”

Commenting on the successful completion of 5 years, Annu Kapoor said, “I fall short of words to express how gratifying it is to see this show run so successfully and reach where it has reached today. It gives me great pleasure in bringing listeners closer to the world of cinema by narrating unheard anecdotes. It has been an exciting 5 years with BIG FM and our association has only strengthened over the years given that we share the same ideology to deliver excellent content to our music loving audience. My dedicated team of writers and researches have been instrumental in contributing to the show’s success. I hope to continue the legacy of the show and also engross the millennial generation in these enthralling tales.”

The show has also received various accolades - Best Radio programme under Hindi category and RJ of the year at IRF and Golden Mikes, respectively to name a few.

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BIG FM’s Muthoot Blue presents ‘Dhum Badal Ke Toh Dekho with Vidya Balan'

‘Dhun Badal Ke Toh Dekho with Vidya Balan’ will air every weekday evening from 7 PM to 9 PM, with repeats on Saturday and Sunday from 5 PM to 9 PM across HSMs

Dhun Badal ke toh Dekho with Vidya Balan

BIG FM’s highly-anticipated offering Muthoot Blue presents ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ has been creating headlines for more reasons than one. To begin with, the show is an extension of the radio network’s new positioning ‘Dhun Badal Ke Toh Dekho’ which urges people to think differently. Moreover, its innovative launch witnessed Vidya Balan rapping for the first time ever to convey the show’s announcement and messaging. The show has on-boarded leading brands including Muthoot Fincorp as the Presenting partner, intimate hygiene brand VWash Plus by Glenmark Pharmaceuticals Ltd. as it’s Co-powered partner, jewellery brand Senco Gold & Diamonds as its Design partner, MX Player as OTT Streaming partner, Imagica as Vacation partner and Tracer shoes as Sports & Fitness partner.

The much-talked-about programme, Muthoot Blue presents ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ will air every weekday evening from 7 PM to 9 PM, with repeats on Saturday and Sunday from 5 PM to 9 PM across HSMs. A special highlights segment named Muthoot Blue presents Dhun Badal ke toh Dekho with Vidya Balan - SPOTLIGHT will be aired across Monday to Friday between 01:00 PM to 02:00 PM. The show will focus on bringing relevant social topics to the fore and spark positive conversations and change redundant perceptions in society. Amplifying innovation and creativeness in programming, the episodes will take up topics ranging from mental health, domestic violence, new age parenting, adoption, body shaming, child abuse, bullying and more. In conclusion, the show will recognize exemplary stories of real-life people who have changed the way the society thinks and behaves, to inspire the listeners.

The show will also introduce Reporter Kaviraj as an interstitial, curated basis various topics discussed on the show. The interstitial intends to provide a lighter take on subjects and encourages drawing room conversations on tabooed topics. The episodes will also witness a special celebrity chat segment where they will indulge in an up-close conversation with RJ Vidya Balan around the topic. Every Friday, Vidya Balan would be discussing interesting elements from her films connecting it back to real life instances.

Empowering human ambition is presenting partner Muthoot Fincorp’s brand philosophy. BIG FM’s upcoming show ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ affirms the same sensibilities which made Muthoot Fincorp to partner with the radio network for the show. Brand VWash Plus offers a progressive, expert intimate hygiene solution to a prevalent need felt by women today. The show seeks to add a much-needed dose of positivity around contemporary issues and obstacles faced by the society making it an obvious choice for the brand.

Moreover, the show’s novel concept makes Senco Gold & Diamonds an apt partner, since the trusted online shopping destination has also successfully changed people’s perceptions towards shopping for precious jewels online. On the other hand, as a part of the association, the rap song by Vidya Balan along with her monologue videos will be available for the large viewer base of MX Player which is India’s leading streaming platform. BIG FM will also have a special segment for MX Player every Friday. Moreover, reiterating the importance of vacation and living a healthy life brings Imagica on board as Vacation partners and Tracer shoes as Sports & Fitness partner.

Speaking about various brands associating with the show, Sunil Kumaran, Country Head Thwink BIG, BIG FM said, “BIG FM’s new positioning of Dhun Badal Ke toh Dekho has received an overwhelming response from listeners and advertisers from across the country. Credible brands partnering with the show Muthoot Blue presents ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ speaks volumes about the radio network’s content capabilities, its reach and excellent communication with the masses. We are really excited to be launching this one of its kind show which has become the talk of the town since its announcement.”

Mathrubhumi Group's Club FM 104.8 goes on air in Allapuzha, Kerala

Popular film actor Kunchacko Boban has been roped in as the brand ambassador of the newly launched station

Club FM

Club FM, the radio division of the Mathrubhumi Group launched its seventh radio station in Allapuzha (Alleppey), Kerala. The radio station was launched on the birthday of popular Malayalam poet and lyric writer Vayalar Ramavarma.

The station will be aired on the frequency 104.8 FM and will offer authentic information for day to day life and round-the-clock entertainment and music programmes to the Malayalee diaspora. Popular film actor Kunchacko Boban has been roped in as the brand ambassador and face of the newly launched station.

The launch function was attended by Kunchacko Boban as the Chief Guest, along with MP Veerendra Kumar (Managing Director), P V Chandran (Managing Editor), MV Sreeyams Kumar (Joint Managing Director),R Jaideep ( DGM – Club FM), and Bharathi Amma ( wife of Vayalar Ramavarma),along with other company officials. Club FM 104.8 sports the tagline 'Ton Kannakkinu fun' meaning ‘tonnes of fun’.

Speaking during the launch MV Shreyams Kumar, Joint Managing Director of Club FM said, ”Club FM is a sunshine brand, cherished for its zest, positivity, and humour, and Club FM 104.8 will also share the same qualities. We have put in exhaustive research in identifying the station’s positioning and developed a programming mix that will deliver an enjoyable experience for our listeners. We look forward to delighting listeners with innovative content and presenters will be an industry first on radio”.

Entries still open for Golden Mikes Awards 2019

Awards will be given in 51 categories spread over seven key benchmarks. Ramakrishnan Ramamurthi, Chief Executive of Polycab is the Jury Chairperson this year

Golden Mikes Award 2019

The ninth edition of Golden Mikes Radio Advertising Awards is accepting nominations for radio campaigns executed from March 1, 2018 to February 28, 2019 across various categories: Effectiveness, Creativity, Promotions, Innovation, Broadcaster, Language radio and Excellence. You can send in your entries by April 1, 2019. 

Launched in 2010, Golden Mikes Radio Advertising Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry. The awards acknowledge the contribution of advertising agencies, media agencies, radio stations, brand and others to the growth of the radio industry. 

Like every year this year too there will be an exhaustive evaluation of the entries by the grand jury chaired by Ramakrishnan Ramamurthi, Chief Executive of Polycab.

This year the event will also host a radio advertising conference called On Air. In its very first edition, the conference will be a half day event consisting eminent speakers, panel discussions and an interactive fireside chat discussing the various facets of radio advertising such as: Radio keeping up with the Digital Age, Radio trends & challenges in having a proper Measuring Metric system, the Importance of Regional Radio Advertising, radio still being one of the fastest growing traditional mediums and its opportunities for Brands, Agencies, Marketers and much more.

To send in your entries and for further information, please visit: https://e4mevents.com/golden-mikes-2019/


 

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93.5 RED FM to be principal sponsor of SunRisers Hyderabad for 7th time in a row

Digital assets of RED FM - website, app and social media handles - will carry behind the scenes content of SunRisers Hyderabad

Red FM

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 7th consecutive year. 

Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad. Also, this year the fans can lend their ears and be a part of ‘Kaan Cricket’, an entertaining campaign around cricket. 

The 12th edition of VIVO Indian Premier League (IPL 2019) is set to start on Saturday. As part of this association, RED FM listeners will witness exciting content on radio and across digital platforms. 

The listeners will get to participate in on-air contests - ‘Kaan laga ke sun’ and ‘Fastest Kaan First’ to test their cricket knowledge and win exciting prizes by the end of each week. 

The digital assets of RED FM - the website, app and social media handles will carry behind the scenes content of SunRisers Hyderabad. 

Commenting on RED FM’s association with SunRisers Hyderabad, Nisha Narayanan, COO, RED FM said, “We are really excited to be extending our association with Sunrisers Hyderabad for the 7th year in a row. Over the years, both brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with exciting cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.” 

K. Shanmugham, CEO, Sunrisers Hyderabad said, “We are delighted to have RED FM as our principal sponsor for the seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.” 

RAM Ratings Week 9: Fever FM in No.1 spot in Mumbai and Delhi

Radio City and Radio Mirchi continue to lead in Bangalore and Kolkata respectively

RAM Radio

In week 9 of the RAM ratings, Fever FM continues to dominate in Mumbai and Delhi, while Radio City retains its lead in Bangalore, and Radio Mirchi dominates in Kolkata.

In Mumbai, in a universe of 12.2 million listeners, Fever FM held 18.4 per cent share, this was followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.

Fever FM led in Delhi with a 17.2 per cent share in a universe of 16.5 million listeners. Radio City held a 15 per cent share, while Radio Mirchi took the third position with 13 per cent share. Evening, followed by early morning and night time band observed the highest listenership on total radio. 

In Bangalore, Radio City dominated with a 25.5 per cent share in a universe of 5.3 million listeners. Big FM followed with a 19 per cent share, while Radio Mirchi clinched the third spot with a 17 per cent share. Evening, followed by night and afternoon time band observed the highest listenership on total radio.

Radio Mirchi continues to be the leader in Kolkata with a 20.1 per cent share in a universe of 9.1 million listeners. Last week's third-place holder, Big FM took the second spot this week with an 18 per cent share, while Fever FM slipped to the third position with 17 per cent share. Afternoon followed by evening and mid-morning time band observed the highest listenership on total radio.

Radio City lines up special Holi activities for Mumbai and Rajasthan

Radio City has planned various on-air and social media activities for the listeners across the two cities ahead of Holi

RadioCity

As the nation celebrates Holi this year, Radio City, India’s largest radio network, has planned various on-air and social media activities for the listeners across Rajasthan and Mumbai.

In Mumbai, Radio City, on the 20th and 21st March 2019, has planned a unique on-air activity, ‘Burra toh Maano Holi Hai’. Through this activity, the listeners will be educated on the do’s and don’ts of playing Holi such as avoiding under the influence of alcohol and not harming animals during the celebrations. Radio City will also play contests with listeners and reward them with passes for Holi parties across the city.

In Rajasthan, cities such as Udaipur, Kota, Bikaner, Radio City have lined up a list of interesting and fun activities for the listeners. Radio City, through the campaign ‘City Ki Taane’ aims to celebrate the festival of colours in the most unique way through on-air and social media initiatives. It is on this day that people rejoice and celebrate the festival of colors.

Taking this thought ahead, Radio City will air fun, quirky, and sarcastic content covering the celebrities who garnered negative publicity last year. This will also be amplified digitally through funny videos. Radio City Jaipur and Ajmer will witness an eco-friendly vibe with ‘City Ki Green Holi’ activity, through which the Radio City team will giveaway tree saplings to the listeners and urge them to plant the saplings in and around their societies and encourage the citizens to make their surroundings green.

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92.7 BIG FM's 'Mumbai Maska Maar Ke' with Vrajesh Hirjee is No.1 morning show

The show hosted by celebrity radio jockey Vrajesh Hirjee has maintained the top rank consistently for the last four weeks

Vrajesh Hirjee

Radio network 92.7 BIG FM recently launched morning show 'Mumbai Maska Maar Ke' which has now become the No.1 breakfast show as per the RAM ratings. 

The breakfast show hosted by actor, comedian and RJ, Vrajesh Hirjee has continued to top the RAM ratings from week 4 – 9, 2019 with a 14.6 per cent share (Source: RAM – Week 4-9 2019; 6 week average. TG: 12+ All). The carefree, light-hearted morning show that airs from 7 am to 11 am Monday to Saturday, captures the essence of Mumbai in every aspect inspiring the thinking of every Mumbaikar. The popular offering has resonated well with the audience, making it the leading breakfast show in Mumbai in such a short span of time.

Speaking about the positive response received by the show, Hirjee said, "As an artist and a radio jockey, I have always tried my best to connect with the audience, naturally. Because of the treatment of the show 'Mumbai Maska Maar ke', I get enough freedom to connect with listeners on topics pertaining to the city with alternate perspectives. It is wonderful to see the kind of positive response that the show has received, so far, and I hope it only continues further. 92.7 BIG FM has been a great brand to work with; I am really enjoying my real life role as a radio jockey with them, and more so hosting the breakfast show.”

Speaking about the show and its ratings, spokesperson from BIG FM said, "Dhun Badal Ke toh Dekho has received an overwhelming response from listeners and advertisers from across the country. As part of our revamp, we roped in Vrajesh Hirjee for the morning show in Mumbai to deliver on this promise. Today, we are glad to witness the association reap outstanding results. The ratings are a testament to the well-curated content of the show combined with Vrajesh's inherent talent and knowledge on everyday topics, and that has certainly played a strong role in enhancing the listenership of the show. We aim to keep the momentum going and congratulate Vrajesh Hirjee for the show.”

The show ‘Mumbai Maska Maar Ke' helps listeners build a unique and positive perspective about Mumbai. Hirjee invokes positive conversations and insights around current affairs and key topics pertaining to the city, to enable Mumbai’s listeners begin their day with a fresh new outlook.

92.7 Big FM Agra enhanced the cultural festivities at the ‘Taj Mahotsav’

The radio station did a studio shift for RJ Akansha’s live show throughout the 10-day cultural festival

Big FM

Radio network 92.7 BIG FM successfully concluded its association with Taj Mahotsav 2019, a festival which showcases the rich cultural heritage of Agra. 

Considering the local connect and reach in the region, 92.7 BIG FM was roped in as the official radio partner for one of the biggest cultural fest in the city. It engaged the locals on-ground and on-air with a studio shift at Shilpgram, Agra and hosted live shows and interviews of artists performing at the 10-day-long artistic extravaganza.

As a part of the association, 92.7 BIG FM effectively showcased the essence of the Mahotsav and city’s excellence in art, craft and culture through dedicated programming on-air. To increase the festival fervour across the day, an on-air property titled BIG Taj Mahotsav was created which was sponsored by Tapan Group, powered by Chaubey Ji Masale and had associate sponsorship from Amrit Sharbati. The radio station did a studio shift where RJ Akansha went live from the on-ground venue throughout the 10 days of the festival. She interviewed celebrities including Usha Uthup, Altaf Raja, Jasbir Jassi, who graced the festival with their presence. Apart from the celebrities, RJ Akanksha was seen engaging with festival attendees through fun on-air interactions and games and giving away huge gratifications to contest winners. 

Speaking about associating with Taj Mahotsav, BIG FM spokesperson said, “We are glad to partner with a widely followed cultural festival like ‘Taj Mahotsav’. Through this association, we leveraged our reach and created hyper-local content across on-air and digital mediums inadvertently connecting a wider set of audience through this historic event. Hosting RJ Akanksha’s show live from the venue was an important leg of the activity. The show’s theme perfectly resonated with the essence of the event and served as a perfect medium for aspiring artisans to be known in the region through insightful interviews.”

The on-air elements from the festival were also simulcast on the radio station’s digital platforms thereby bringing the festivities closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city. 

RAM Ratings Week 8: Fever FM, Radio City, and Radio Mirchi dominate in Mumbai

Radio City continues to retain the leading position in Bangalore, while Radio Mirchi rules in Kolkata

RAM Radio

In Week 8 of the RAM Ratings, Fever FM continues to retain its dominance in Mumbai and Delhi, while Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively. 

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.5 per cent share, followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and morning time band observed the highest listenership on total radio.

Fever FM also led in Delhi with an 18 per cent share in a universe of 16.5 million listeners. Radio City took the second position with 14 per cent share, while Radio held the third spot with a 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.

Radio City continues to hold the number position in Bangalore with a 25.5 per cent share in a universe of 5.3 million listeners. This is followed by Big FM with 19 per cent share and Radio Mirchi with 16 per cent share. Afternoon, followed by mid.morning and evening time bands observed the highest listenership on total radio.

In Kolkata, Radio Mirchi continues to dominate with a 19 per cent share in a universe of 9.1 million listeners, Fever FM took the second position with 18 per cent share, while Big FM held the third position with 17 per cent share. Morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.

 

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The Golden Mikes Awards 2019 are here - submit your entries now!

The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close

Golden Mikes 2019

Launched in 2010, Golden Mikes Radio Advertising Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry. The awards acknowledge the contribution of advertising agencies, media agencies, radio stations, brand and others to the growth of the radio industry. 

The ninth edition is accepting nominations for radio campaigns executed from March 1, 2018 to February 28, 2019 across various categories: Effectiveness, Creativity, Promotions, Innovation, Broadcaster, Language radio and Excellence. You can send in your entries by April 1, 2019. 
Like every year there will be an exhaustive evaluation of the entries by the grand jury chaired by Ramakrishnan Ramamurthi, Chief Executive of Polycab.

This year the event will also host a radio advertising conference called On Air. In its very first edition, the conference will be a half day event consisting eminent speakers, panel discussions and an interactive fireside chat discussing the various facets of radio advertising such as: Radio keeping up with the Digital Age, Radio trends & challenges in having a proper Measuring Metric system, the Importance of Regional Radio Advertising, radio still being one of the fastest growing traditional mediums and its opportunities for Brands, Agencies, Marketers and much more.

Don’t forget to send in your entries, you still have time to be a part of one of the biggest radio advertising events.

To know more, click here: https://e4mevents.com/golden-mikes-2019/

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