Radio network RED FM under its Phase III expansion has launched its new station in Jammu, strengthening its presence in North India. As a brand, RED FM’s primary focus is on localising the content keeping in mind the tradition and culture of the people of Jammu.
Speaking about the new launch, Nisha Narayanan, COO, Red FM, said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our 6th new station this year after Jodhpur, Chandigarh, Amritsar, Patna and Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24X7, in the spirit of our tagline Bajaate Raho.”
The programming strategy will be aligned as per RED FM’s brand personality of being irreverent, young, cool and trendy offering only superhit music. The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM will continue to encourage people of Jammu to speak up for issues that concern them and also bring in an amalgamation of entertaining RJs to Jammu.
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