RAM Week 51: Fever rules Mumbai and Delhi
Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively.
In Week 51 of RAM ratings, Fever FM retained its hold over Mumbai and Delhi. Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with much improved 18.2 per cent share. Radio City and Big FM climbed to second and third spot with 13.7 per cent and 12.1 per cent share, respectively. Early morning followed by mid-morning and morning time band observed the highest listenership on total radio.
Fever FM continued to lead in Delhi as well, with 18.9 per cent share in a universe of 16.5 million listeners. Radio City maintained its second spot with 13.7 while Radio Nasha climbed to the third spot with 13.1 per cent share. Night followed by evening and mid-morning time observed the highest listenership on total radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 25.6 per cent share, followed by Big FM and Radio Mirchi. They took 19.2 per cent and 17.4 per cent share, respectively. Afternoon followed by evening and mid-morning observed the highest listenership on total radio.
Radio Mirchi retained its hold over Kolkata in a universe of 9.5 million listeners with a share of 20.1 per cent. Big FM and Fever FM took second and third position with 18.7 per cent and 16.6 per cent, respectively. Afternoon followed by morning and evening time band observes the highest listenership on total radio.
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