RAM Week 50: Fever retains hold over Mumbai and Delhi

Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively

RAM Radio Ratings

In Week 50 of RAM rating, Fever FM retained its hold over Mumbai and Delhi. Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively.

In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with a 16.8 per cent share, followed by Radio Mirchi with 13.7 per cent share. Radio City maintained its third spot with 12.6 per cent share. Early morning followed by mid-morning and afternoon time band observed the highest listenership on total radio.

Fever FM continued to lead in Delhi as well, with 18.3 per cent share in a universe of 16.5 million listeners. Radio City and Radio Mirchi maintained their second and third spots with 13.7 per cent and 12.8 per cent, respectively. Early morning followed by night and evening time observed the highest listenership on total radio

In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 24.8 per cent share, followed by Big FM and Radio Mirchi. They took 19.1 per cent and 17.1 per cent share, respectively. Afternoon followed by evening and mid-morning observed the highest listenership on total radio.  

Radio Mirchi retained its hold over Kolkata in a universe of 9.5 million listeners with a share of 19.9 per cent. Big FM and Fever FM took second and third position with 17.8 per cent and 17.6 per cent, respectively. Evening followed by morning and afternoon time band observes the highest listenership on total radio. 

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