Radio players seek self-regulation, measurement

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

by Saloni Surti
Published - Sep 14, 2012 7:18 PM Updated: Sep 14, 2012 7:18 PM
Radio players seek self-regulation, measurement

Members of Assosciation of Radio Operators for India (AROI) has re-elected Anurradha Prasad, Chairperson, Bag Films and Radio Dhamaal, as President for another term.

The meeting took place on September 11. It had representation from over 160 of the 240 private FM stations in operation.

AROI this year aims at setting a number of new mechanisms. A self regulation mechanism, including content complaints redressal mechanism is to be set up, with Apurva Purohit, CEO, Radio City leading the initiative. Also, an advertisement outstanding control mechanism, including outstanding policy and accreditation process will be set up, with Prashant Panday, ED, Radio Mirchi spearheading it.

Tarun Katial will be looking after the strengthening and reviewing of the existing Listenership Measurement Systems.

AROI also plans to concentrate on brand building of radio this year. Harish Bhatia, CEO, My FM and Harshad Jain, Head, Fever FM have been selected to lead this initiative.

AROI demands a full-time copyright board, as envisaged under Copyright Amendment Act, 2012, be set up at the earliest. Rahul Gupta, Director, Radio Mantra will head this initiative.

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