Fever FM curates show to promote non-film artists

The countdown has songs from artists like Harrdy Sandhu, Arjun Kanungo, The Yellow Diaries, Akasa, Yash Narvekar, The Doorbeen Boys, Darshan Raval, Euphoria, Naezy, Guru Randhawa and Dhvani Bhanushali

e4m by exchange4media Staff
Updated: May 29, 2019 1:00 PM
Fever FM

VYRL Fever Top 10 is India’s first non-film countdown radio show designed to encourage and promote non-film artist and their music. 

The one-hour show which airs on Fever FM 104 and MY FM across 43 markets was launched in January with the idea of enabling music labels and artists to create and release their non-film music. 

The countdown is an amalgamation of music from different genres. Every week the countdown is curated depending on new song introductions and also by measuring the popularity of the released tracks. 

The show has completed 19 episodes. 

The countdown  has songs from artists like Harrdy Sandhu, Arjun Kanungo, The Yellow Diaries, Akasa, Yash Narvekar, The Doorbeen Boys, Darshan Raval, Euphoria, Naezy, Raftaar, Brodha V, IKKA, Guru Randhawa and Dhvani Bhanushali to name a few.

Talking about the show, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. said, “Fever FM has been the pioneer of music innovations on radio with path breaking initiatives such as 40 minutes non-stop music in prime time, Fever Unplugged that promotes Bollywood and independent music and Guzzler that presented Ghazals in a modern avatar with contemporary singers. We are very pleased to partner with VYRL to bring another music innovation that promotes independent music – VYRL Fever Top 10. Independent music is on the rise with many artists gaining stature and mass followership. With this long-term initiative, Fever FM will continue to carry the torch of innovations in music space on radio.
 

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