Exclusivity is the buzzword in today's radio industry
Radio industry has experienced a sea change over the years. With more and more FM channels stepping in, competition has skyrocketed. And, to gain an edge, jockeys need to develop exclusivity. Healthy competition breeds better music, believes singer-turned-RJ Usha Uttup.
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Published: Apr 12, 2004 7:03 AM | 1 min read
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Radio industry has experienced a sea change over the years. With more and more FM channels stepping in, competition has skyrocketed. And, to gain an edge, jockeys need to develop exclusivity. Healthy competition breeds better music, believes singer-turned-RJ Usha Uttup.
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