Big FM shows its patriotic side this R-Day

Big FM is celebrating Republic Day with the Big Music Parade, which will air music from different parts of the country & celebrate unity in diversity

e4m by exchange4media Staff
Updated: Jan 24, 2012 7:14 AM
Big FM shows its patriotic side this R-Day

92.7 BIG FM, India’s No. 1 FM Network, and radio broadcaster of the year at the Golden Mikes will celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the

Truly representing the united India, bound by diverse cultures and united music, the musical parade will see different states being brought together, with hand-picked songs cutting across language barriers, making music the true unifier.

The BIG Music Parade is reminiscent of the extravagant floats and pageantries which are displayed each year in the capital, Delhi, only this one will be acoustic.

The BIG Music Parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On 26th Jan, each hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network.

Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensure India gets what truly meets their taste-buds.

Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views and explain why they like a particular song and how it helped them to connect with listeners in that region.

In the online space, listeners can suggest songs they believe are a true representation of their state through an SMS or by posting it on the 92.7 BIG FM Facebook page in the days leading up to the republic day.

Listeners can then share their opinion on the song selection and why they think their state’s jhanki (song selection) was the best and deserves to be the best jhanki of this year.

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