94.3 Radio One to launch ‘People United . India United’ in Jan 2018

The initiative is a new year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and not the things that make us different

by exchange4media Staff
Published - Dec 5, 2017 3:15 PM Updated: Dec 5, 2017 3:15 PM

94.3 Radio One India, the brand owned by Next Radio a
subsidiary of Next Mediaworks is launching a large ‘unity& harmony’ content
initiative called “People United. India United”The initiative is a new year
wish by 94.3 Radio One to all its listeners that encourage people to focus on
the things that make us all the same and not the things that makeus different.

Anil Machado Chief Content and Talent officer said ‘This
first of a kind content initative on Radio One called People United. India
United is being supported by a huge number of famous celebrities in India that
include Aamir Khan, Vidya Balan, Irrfan Khan and many more. They will encourage
people to forget their differences and focus on the common things that they can
come together on. The content in the month of January 2018 revolves around
people who seem different at first when you look at their background or
religion or caste BUT then  you see that
they do things that are common and for the good of the country. So there will
be teachers, doctors, scientists of different religions and socio- economic
backgrounds but who come together to meet their combined contribution to Indian
society.  This sends a strong message of
unity and harmony. We will amplify the content to peak on Jan 26th -
India’s Republic Day’

 The in-house band of 94.3 Radio One called
#TheRadioOneBand has created a special originalsong and video called ‘We’re
Just People…United’ to spearhead social media promotion. The song which already
has over 25,000 views can be seen at https://www.youtube.com/watch?v=N4gOrBn7Qzw . The song is also being used in a special contest on
facebook where listeners are asked questions based on the lyrics of the song
and winners will win special prizes. The fabulous response to the contest can
be seen at http://bit.ly/2AfxRif

Vineet Singh Hukmani, MD & CEO of 94.3 Radio One said‘Our
upscale educated audience has the power and spirit to come together and give
initiatives like this the wings it needs. We are also pleased to get brand
support from some of India’s largest brands around whom ‘INDIA UNITES’. We are
happy to innovate with a powerful message of unity & harmony in the coming
new year and we thank the celebrities , our inspirational listeners & much
appreciated client brand support for giving this movement the impetus it
rightlydeserves’

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