I hope my book helps women maximise their potential: Apurva Purohit

Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering attended by Madhukar Kamath, Shashi Sinha and Saugata Gupta, among others

e4m by Eularie Saldanha
Updated: Sep 27, 2019 4:45 PM


Apurva Purohit

Apurva Purohit, President, Jagran Prakashan, launched her new book 'Lady You’re the Boss' at an exclusive gathering of industry bigwigs and friends at the Arth Lounge in Khar, Mumbai on September 26. The book follows Purohit's very successful first book, 'Lady, You’re not a Man – The Adventures of a Woman at Work', which is in its 21st edition now.

Published by Westland Publications, an Amazon company, 'Lady You're the Boss' draws from Purohit’s personal experiences and lays down a plan of action for women to persevere and reclaim their true potential, without minimizing themselves in any way. 

It addresses the process of working women transitioning from mid-management to senior leadership roles and aims to empower women across sectors and organizations, encouraging them to work their way to the corner office, consciously defeating those internal and external biases that stop many a working woman from chasing her dreams.

Actor Divya Dutta, cricket commentator Harsha Bhogle and Purohit herself read out chapters from the book at the event while Karthika VK of Westland Publications spoke of the experience of publishing the book.

Talking about the book, Saugata Gupta, MD and CEO, Marico, who was present at the launch, said, “We are very lucky that there are many women in the Indian corporate world who can break the glass ceiling. This book will be an interesting read. I have a daughter who’s very achievement-oriented too and I always encourage diversity in the workplace."

“I’m really looking forward to reading this book, going by the excerpts Apurva and the rest have read out today. Most importantly, it’s not pretentious, but sounds like something that would inspire everyone," said  Abhijit Avasthi, Co-founder, Sideways.

Thanking the audience present at the launch, Purohit said, “I really appreciate that all my friends, colleagues and family are present here. Thanks also to my wonderful team. I’m hoping that this book will help all kinds of women realise their worth. When young girls grow up, they don’t know how to stand up because they sometimes feel incompetent. I’m hoping that 'Lady You’re the Boss' will help women maximise their potential and live up to all the dreams they’ve had.” 

Madhukar Kamath, Emeritus, DDB Mudra, Shalini Kamath of SK & Associates, Vivek Sharma and Bharat Puri of Pidilite Industries, Shashi Sinha of IPG Mediabrands India, Ramesh Narayan of IAA, Pawan Bansal of Jagran Engage, Kartik Kalla of Radio City, Joe Thaliath of FCB Interface, Anil Viswanathan of Mondelez Foods India and Sanjay Purohit, Group CEO, Sapphire Foods (who is married to Apurva Purohit) were among those present at the event. 


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