BW Businessworld Media Group to Publish Rail Bandhu Magazine

Published monthly, the bilingual publication is distributed in 129 premium trains of India

e4m by exchange4media Staff
Updated: Aug 3, 2018 1:58 PM

One of India’s foremost magazine publishing groups, BW Businessworld has bagged the exclusive rights to publish Rail Bandhu, the official onboard magazine of the Indian Railways.

Published monthly, the bilingual publication is distributed in 129 premium trains of India, including 25 Rajdhani Express trains, 23 Shatabdi Express trains, 41 Duronto Express trains and one Gatimaan Express train. These trains cover 21 state capitals and 119 cities across India.

Anurag Batra, Chairman and Editor-in-Chief of the BW Businessworld Group, said, “We look forward to the opportunity to reach 5.9 crore people annually through Rail Bandhu. We will make it an inspiring, sophisticated publication and indispensable reading material for the rail travelers. They will enjoy a never-before onboard experience with Rail Bandhu in their hands.”

With a monthly readership of 49 lakhs, Rail Bandhu is one of the highest read publications among all travel and news magazines in India.

Launched in 2011, Rail Bandhu is also available in First Class waiting rooms, lounges and VIP visiting rooms at railway stations.

Aparna Sengupta, Director - Advertising, BW Businessworld, commented, “Advertising in Rail Bandhu offers not just a massive reach but also a prestigious environment for any brand. It is a unique advertising opportunity for brands as travel numbers are increasing year on year and are predicted to grow hugely in the coming years. Travelling inspires people and removes them from the distractions of their everyday routine. This is the ideal moment for brands to reach out to a real audience when they have the time, focus and mindset to respond.”

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