Wrogn to be principal sponsor for Royal Challengers Bangalore this IPL

Brand curated by Virat Kohli plans to reach out to a wider audience in terms of visibility

by exchange4media Staff
Published - Mar 19, 2019 3:42 PM Updated: Mar 19, 2019 3:42 PM
Kohli

Wrogn, the lifestyle menswear fashion brand curated by cricketer Virat Kohli, has announced collaboration with Royal Challengers Bangalore as the principal sponsor for IPL 2019. 

This is a much awaited collaboration for the brand as it has already served as the official lifestyle partner for RCB since 2017 and continues to do so. With this association, it plans to reach out to a wider audience in terms of visibility that will act as a catalyst to the brand’s growth. 

In the coming years, RCB and Wrogn will collaborate on various fronts such as sports events, marketing and media initiatives. 

Anjana Reddy, Founder & CEO, USPL said, “We are delighted to partner with RCB for the upcoming IPL season. Our strategy will be to increase visibility for the brand Wrogn on all fronts including the player jerseys, stadium screens and various other touch points. As IPL has a massive following that converges with the target audience for Wrogn, we are hoping to leverage this sponsorship in a large way. That being said, RCB has consistently performed in IPL and our association with the team is expected to strengthen our brand’s positioning. We wish the team, a very successful IPL season.” 

Sanjeev Churiwala – Chairman RCB, added, “We are looking forward to have Wrogn as our principal sponsor. Both the brands have a young fan-base and also have a great fit in terms of their brand ethos and positioning which makes it easier for them to connect with their target audiences. We are positive that both RCB and Wrogn will be able to channelize this collaboration in an efficient way.”

RCB skipper Virat Kohli said: “I am thrilled about this association. Having been a part of both sides, I am really looking forward to Wrogn being the principal sponsor for my team. Wrogn is a breakaway youth fashion brand that believes in the philosophy of helping the youth to be effortlessly stylish. Being a part of IPL will strengthen this position and help connect with the potential consumers in a better way.”

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