Wavemaker India wins media mandate for Eureka Forbes

Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes

by exchange4media Staff
Published - Mar 26, 2018 2:49 PM Updated: Mar 26, 2018 2:49 PM

Shapoorji Pallonji Group owned Eureka Forbes has announced Wavemaker as its media partner in India with effect from April 2018. Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes.

Speaking about the win, Kartik Sharma, Managing Director– Wavemaker, South Asia, said, “It’s a great honour to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.”

Shashank Sinha, AVP & Head Marketing - Eureka Forbes, said, “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners, to now look after consolidated media planning and buying for even the traditional media.”

“We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behaviour will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our Media Portfolio until now,” Sinha said.

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