Vodafone back with ‘Unofficial Sponsor of Fans campaign’
As part of the campaign, Vodafone customers have an opportunity to win an iPhone X every match
Vodafone is back with its ‘Unofficial Sponsor of Fans campaign’, adding to the excitement and taking the cricket fever a notch higher. Following its belief of celebrating the fans of the game, Vodafone has launched this national campaign that goes live on Saturday.
As part of the campaign, Vodafone has announced Vodafone FANtastic Breaks Contest that gives the customers an opportunity to win an iPhone X every match, by answering few simple questions during the month-long cricket season.
The FANtastic Breaks Contest is part of the campaign Vodafone Unofficial Sponsor of Fans. It tests a person on cricket and general trivia. To participate during the match ad breaks, Vodafone consumers can visit the Vodafone website or MyVodafone app, log on to Vodafone Zoozoo Facebook page or dial *202# and answer simple questions. They will stand a chance to win exciting prizes every ad break and iPhone X every match.
Kavita Nair, Chief Digital Transformation Officer and Brand Officer, Vodafone Idea said, “Vodafone has always believed in celebrating the spirit of the fans and adding to the excitement of the sport. Launched last year, ‘Unofficial Sponsor of Fans’ was a huge success as it was led by consumer insight and emotions and helped us engage with our customers in a meaningful way. This year, we are making a bold move and going digital only. A lot of our audiences are on the digital medium and a lot of conversation happens on the social media platforms, making it an obvious choice for us. We hope that we are able to delight our customers as we always endeavor to.”
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