This Valentine’s Day, Fastrack calls for equal love for all

Fastrack invited 7 photographers to shoot real intimacy between couples from the LGBTQ community across the country

Fastrack

Love is in the air! And what an iconic year it’s been for love. It’s the first Valentine’s Day after the repeal of Section 377, but the battle for its social legitimacy is far from over. With our society being laced with prejudices, we want to celebrate unconventional forms of love to invoke a sense of pride and acceptance from all.

With our society being laced with prejudices, we want to celebrate unconventional forms of love to invoke a sense of pride and acceptance from all.

As society evolves, there are certain mindsets that find it difficult to accept change. Acceptance for the LGBTQ community stems from this same mindset. As a way to dispel the notion and help the community find pride in their individuality, Fastrack is starting a dialogue by showcasing love for what it really is. It is unabashed, unapologetic and has no filter.

Fastrack invited 7 photographers to shoot real intimacy between couples from the LGBTQ community across the country. The photographers were picked for their diverse styles. They were given an open brief to interpret love through their lens. These photographs will be artistically displayed in public places of crowded metros. The message with each photograph encourages the thought of adding more colours to love.

Speaking about the campaign, Ayushman Chiranewala, Marketing Head, Fastrack, Titan Company Limited said, "The Supreme Court’s verdict on Section 377 is a step towards shaping a progressive generation to come. But, it has not helped change the society’s mindset about accepting love. While there is a lot being spoken, we saw 14th February as the perfect day to normalize the concept of ‘love’ and promote 'acceptance'. As a brand that has always voiced the youth’s opinion, Fastrack has taken a stance to trigger a discussion that multitudes are shying away from."

Commenting on the campaign, Hari Krishnan, President, Lowe Lintas Bangalore said, "There are no barriers or divides bigger than the ones created by society. Youth are not bound by these real or imaginary barriers. Fastrack decided to truly celebrate love this Valentine’s Day, by reminding everyone that love is an emotion, equal for all."

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