The Maddies: MD, Kraft Heinz India on Leveraging Mobile to Deliver Business Objectives

Sankalp Potbhare, MD - South Asia of Kraft Heinz India, will speak on setting the agenda for utilising mobile both as platform and channel to drive growth

e4m by exchange4media Staff
Updated: Sep 21, 2018 8:57 AM

Mobile marketing is an integral part of and also the new definition of Digital Marketing. exchange4media Mobile Awards – The Maddies, acknowledges and recognises marketing stories that employ an effective mobile marketing strategy done in India. The fourth edition of The Maddies Awards 2018 will be held on October 31 in Mumbai.

Along with the awards, The Maddies will also host speaker sessions with industry experts, and an exclusive event for marketing professionals to expand their network and stay on top of the latest developments in the world of mobile marketing.

This year, Sankalp Potbhare, Managing Director - South Asia of Kraft Heinz India, will address a session on the topic ‘Leveraging Mobile to Deliver on Business Objectives’. Potbhare will answer questions such as, Can companies use the screen in every hand to achieve larger business objectives; the mobile ambition is limited only by one’s imagination – true or false? He will also discuss setting the agenda for utilising mobile both as platform and channel to drive growth.

During his 14+ years of experience, Potbhare has worked with organisations such as Tata Chemicals, PepsiCo India and Reckitt Benckiser, across Sales, Marketing and Strategy functions. He has had the opportunity to work across multiple geographies in the Indian Subcontinent.

He has been recognised at multiple external forums for his expertise, especially Business and GTM strategy. Potbhare is also the recipient of many global and national level awards for his contributions in the field of Sales and Marketing.

A postgraduate from SIBM Pune, 2004 batch, he has had a fast-tracked career and continues to learn and grow.

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