Tanishq comes up with video series for ‘Aapke apne hain hum’ campaign

The campaign, which has been conceptualised by Lowe Lintas, captures emotions that run across a customer’s mind at a Tanishq store

e4m by exchange4media Staff
Updated: May 18, 2019 8:39 AM

Tanishq has launched a campaign with a series of videos which beautifully encapsulate the emotions that run across the customer’s mind and how these apprehensions are understood and well taken care of by Tanishq. The campaign is based on the message - “Aapke apne hain hum”.

Conceptualised by Lowe Lintas, the campaign speaks about customisation, purity and a range of products that Tanishq offers to their customers. 

Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said, “Through this campaign, ‘Welcome to Tanishq - Apke apne hain hum’, we wanted to depict the crucial aspects like customization, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

Sagar Kapoor, National Creative Director at Lowe Lintas, said, “The creative challenge for us was to communicate the little known, but very relevant aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

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