Star Sports offered curated content for VIVO IPL
Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up
Star Sports has broadened the telecast for VIVO IPL with a dedicated regional sports channels and backed the tournament with strong LIVE as well as non-LIVE programming.
The introduction of some of the best cricketing voices who brought their expertise to Select Dugout 2.0 ensured that fans were able to celebrate each moment of their favourite tournament in a manner they want. Eight dedicated language feeds offered a personalised experience with curated content for fans across the country.
Star Sports curated a special feed to connect with families and kids on Star Gold, inviting a wider section of audiences. The episodes of ‘Sunday Funday’ were broadcast to give viewers a fresh and relatable experience to VIVO IPL 2019. The feed saw kids interviewing cricketers along with former cricketers, Bollywood and television stars and a lot more.
The commentary roster for VIVO IPL 2019 featured over 100 experts, both from India and across the globe. With Brendon Mccullum and Brian Lara making their debut on Select Dugout 2.0, fans were in for a treat with an illustrious panel of experts which also included Kumar Sangakkara, Brett Lee, Dean Jones, Scott Styris, Anil Kumble, Graeme Smith, Paul Collingwood and Gautam Gambhir.
The Star Sports Select Dugout experts were pitted against each other in the Select Dugout Debate moderated by Rajdeep Sardesai.
The regionalisation story for VIVO IPL was strengthened with the introduction of SS1 Bangla taking the total number of languages to 8 which is the maximum for any sport tournament till date. Star Sports got on board Dev and Rukmini, NTR Jr. and Upendra as the official ambassadors of Star Sports 1 Bangla, Star Sports 1 Telugu and Star Sports 1 Kannada respectively.
Silly Point has been Star Sports take on various interesting moments during VIVO IPL 2019 presented in a world of animation using cartoons. We saw Shah Rukh Khan on a train grooving on a song after KKR’s, recreating the iconic ‘Chhaiya Chhaiya’ scene. We had MS Dhoni portray the role of Rajnikanth and Shikhar Dhawan as the iconic Gabbar from the movie ‘Sholay’.
Star Sports had its own version of Munna Bhai’s iconic character ‘Circuit’ during VIVO IPL 2019. Played by child artist ‘Divyansh Dwivedi’, the character was called ‘Short Circuit’ and this segment was put on-air on #MarutiSuzukiCricketLive every Saturday.
Star sports in its second year of VIVO IPL took the initiative of using a unique way of story-telling in the world of sports broadcast. The tournament began with an opening rap song sung by #ThatCricketGuy Jatin Sapru with the music and the music video produced in-house by Harshit Baranwal.
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