SMAAASH invites all singles to party on Valentine’s Day

SMAASH aims to tap in the market of single people who often feel neglected on Valentine’s Day

e4m by exchange4media Staff
Updated: Feb 14, 2019 4:31 PM

On the occasion of Valentine’s Day, SMAAASH has organised #SadParty for all singles in the town.

The ‘SAD Party’ (abbr. Singles Awareness Day) has been launched with the aim of making single people feel special, especially on the days they feel most neglected. The party will kick-start at 11am on the 14th and will continue till midnight 15th.  
With exciting offers on games, F&B and foot-tapping music by the DJ, the ‘SAD Party’ promises to be a gala time. The SAD Party will take place at four different SMAAASH locations in Mumbai, simultaneously - Kamala Mills - Lower Parel, R-City Mall - Ghatkopar, Korum Mall- Thane and Seawoods Grand Central - Navi Mumbai.

SMAAASH’ s Head of Marketing Abhishek Agarwal said, “SMAAASH is all about having a good time regardless of your relationship status. We have seen the content pushed by brands during the Valentine season but the consumers who are single also need some love and attention on this day. A lot of consumers who choose to stay single are generally ignored by most brands. That's where we as a brand decided to step in and celebrate singlehood. Hence claiming this space and breaking the clutter of mushy ideas. To stay true to our belief in being single, we launched SAD party which celebrates singlehood.” 

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