Sidharth Malhotra birthday: Ad campaigns of the star

Looking back at some of his most iconic endorsements that make us believe he’s not just a film hero, but also the ultimate brand hero!

by e4m Staff
Published: Jan 16, 2025 9:28 AM | 3 min read

From stealing hearts in Student of the Year to headlining ad campaigns for luxury watches and fitness brands, Sidharth Malhotra has not just grown older, he’s grown bigger. Born on 16th January, in 1985, the versatile actor has transformed from a Bollywood newbie to a celebrated star with a brand value that's nothing short of cinematic. With his striking looks, undeniable charm, and on-screen intensity, Malhotra has become a name synonymous with success, both in film and the advertising world.

In 2023, the Kroll Celebrity Brand Valuation Report highlighted Sidharth Malhotra's substantial impact in the Indian celebrity endorsement landscape. Malhotra's individual brand value stood at around USD 10 million. If media reports are to be believed, Malhotra charges anywhere between Rs 6 and 8 crores for a film, around Rs 3 crore for brand endorsements, and makes Rs 1-1.4 crores every month.

Here’s a look back at some of his most iconic ad campaigns that make us believe he’s not just a film hero, but also the ultimate brand hero!

Movado India Campaign

In 2024, Malhotra was appointed as the brand ambassador for Movado, the luxury Swiss watchmaker. The campaign featured him showcasing the BOLD Quest collection, emphasizing the fusion of classic elegance with contemporary style.

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Macho Sporto Advertisement

In April 2024, Malhotra became the face of Macho Sporto, a premium innerwear brand. The campaign, titled 'YEH TOH BADA TOING HAI,' highlighted the brand's commitment to comfort and style, resonating with the youth demographic.

GOVO 'Bass ka Boss' Campaign

Malhotra's collaboration with GOVO, a brand specializing in audio products, featured him in the 'Bass ka Boss' campaign. The advertisement showcased his dynamic persona, aligning with the brand's youthful and energetic image.

Savsol Lubricants Advertisement

In 2023, Malhotra endorsed Savsol Lubricants, a brand known for its automotive products. The campaign emphasized the brand's reliability and performance, with Malhotra's association adding a touch of glamour.

Onefitplus Fitness Campaign

Malhotra's partnership with Onefitplus, a fitness brand, featured him in advertisements promoting health and wellness. His involvement highlighted the brand's commitment to encouraging a healthy lifestyle among consumers.

Coca-Cola ad with Alia Bhatt

In this campaign, Sidharth Malhotra and Alia Bhatt shared a fun post marriage car ride scene, made easy with Coca-Cola. The second is also them being playful with each other sharing a bottle of Coca-Cola. It was a great pairing since the pair was together at the time and fans were going gaga over them.

Cornetto Ice-cream ad

The ad featured a young Sidharth Malhotra and Yami Gautam, and Ice-cream helping them through their cute relationship phases. The ad got his a lot of love for his chocolate boy image.