Seagram’s Royal Stag comes up with ‘India’s Largest Fan’ campaign for ICC World Cup 2019

Consumers can participate in the campaign and get a chance to win a paid trip to watch the World Cup live in England and Wales

e4m by exchange4media Staff
Updated: May 30, 2019 3:56 PM
Seagram

Seagram’s Royal Stag, partners of the ICC World Cup 2019, has announced ‘India’s Largest Fan’ campaign for cricket fans. 

Consumers can participate in the campaign by giving a missed call on 85019-85019 and get a chance to win an all-expense paid trip to watch the World Cup live in England and Wales. The 360-degree campaign will run across Print, Radio, Outdoor and Digital mediums.

The campaign will be supplemented with high energy music video that personifies “India’s Largest Fan” and the dream of watching the World Cup live in England and Wales. 

The high-octane song has been written by Swanand Kirkire, music is by Shamir Tandon and the song has been sung by Benny Dayal. The audio visual brings to life the spirit of cricket and the experience of ‘India’s Largest Fan’. 

 

Commenting on the association, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching the ICC Cricket World Cup live and that too in England and Wales, the place from which cricket originated. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with the ICC World Cup 2019 will further reinforce our commitment to the sport. Royal Stag has always lived up to its brand philosophy of ‘Make It Large’. With India’s Largest Fan Contest, we hope to give cricket lovers a ‘money can’t buy experience’ in England and Wales, truly making it large and taking forward our association with the ICC.” 

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