icc-world-cup-2019
Brands

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

HD

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

Amit Tolani

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

Ind vs Pak

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh Jun 14, 2019 9:04 AM

Indo-Pak

Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec

Tasmayee Laha Roy Jun 13, 2019 8:13 AM

IDFC

The Mastra Media campaign consists of 14 digital films, featuring Harsha Bhogale, and will focus on the Gamechangers 

exchange4media Staff Jun 12, 2019 4:10 PM

Mind Frame India ICC World Cup 2019

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM

Gulf Oil

The Gulf Oil team delivered a whole truck full of bananas to the hotel of the Indian cricket team before their match against the Proteas

exchange4media Staff Jun 9, 2019 10:00 AM

GautamThakar

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

Seagram

Consumers can participate in the campaign and get a chance to win a paid trip to watch the World Cup live in England and Wales

exchange4media Staff May 30, 2019 3:56 PM

Hotstar logo

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff May 29, 2019 5:17 PM

espncricinfo

ESPNcricinfo will present an exhaustive roster of Indian and international experts who provide expertise and insights on all aspects of the tournament and the key contests and strategies

exchange4media Staff May 22, 2019 4:21 PM

Star Sports e4m

Starting Friday, May 24th the top ten teams battle it out to emerge as the ICC Cricket World Cup champions by playing two warm-up games each

exchange4media Staff May 20, 2019 1:48 PM

NikhilArora

Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses

Shweta Raaj Singh May 6, 2019 8:38 AM

Oppo ITW Playworx

ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums

exchange4media Staff Apr 9, 2019 6:05 PM