icc-world-cup-2019

This was the highest-ever single day reach for the platform, with 66% of 100 million users coming in from towns beyond the Metros

exchange4media Staff 12 hours ago

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh 1 week ago

Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec

Tasmayee Laha Roy 1 week ago

The Mastra Media campaign consists of 14 digital films, featuring Harsha Bhogale, and will focus on the Gamechangers 

exchange4media Staff 1 week ago

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza 1 week ago

The Gulf Oil team delivered a whole truck full of bananas to the hotel of the Indian cricket team before their match against the Proteas

exchange4media Staff 09-June-2019

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff 03-June-2019

OPPO invites fans to share the sound of their heartbeats through the OPPO Billion Beats App. The heartbeats will be used to create a team song composed by music director duo, Meet Bros.

exchange4media Staff 01-June-2019

Consumers can participate in the campaign and get a chance to win a paid trip to watch the World Cup live in England and Wales

exchange4media Staff 30-May-2019

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff 29-May-2019

Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more

Anjali Thakur & Priyaankaa Mathur 25-May-2019

ESPNcricinfo will present an exhaustive roster of Indian and international experts who provide expertise and insights on all aspects of the tournament and the key contests and strategies

exchange4media Staff 22-May-2019

Starting Friday, May 24th the top ten teams battle it out to emerge as the ICC Cricket World Cup champions by playing two warm-up games each

exchange4media Staff 20-May-2019

Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses

Shweta Raaj Singh 06-May-2019

ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums

exchange4media Staff 09-April-2019

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