Relaxo announces new, future-ready brand identity

The brand introduces a new logo that reflects its aspirations to look young, contemporary, and stylish

e4m by exchange4media Staff
Updated: Jan 7, 2017 10:33 AM
Relaxo announces new, future-ready brand identity

Welcoming 2017 with rejuvenated energy and style, Relaxo Footwear has announced its new brand identity. Taking a futuristic step towards progress, the brand new logo aims to reflect the trust and legacy of Relaxo along with the changing needs of young Indian consumers.

 

 

The logo reflects optimism in how Relaxo wants to be perceived in the future. The fresh look carries a hint of the existing logo while highlighting the future-ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism, and positive growth. With its new look, Relaxo is all geared up to meet the quality and choice expectations of trendsetting, young India.

Gaurav Dua, Director, Relaxo, said, “With a strong legacy of success and leadership, it was our responsibility to build a future-ready brand Relaxo. We are an ever-evolving brand that has stayed true to the core values of being reliable and approachable across India. With the rebranding exercise, we have also infused a youthful and transformational spirit that is important for the growth of internal and external stakeholders of the brand. The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress.”

Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from a wide-ranging portfolio for children, men, and women. The brand is expanding its reach aggressively in key target markets in the south and west besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand, and the north east.

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