Rabe Iyer named MENA CEO of Wavemaker

He is relocating to Dubai to officially join Wavemaker on June 10; his previous role at GroupM was Managing Director of Motivator

e4m by exchange4media Staff
Updated: May 8, 2018 3:28 PM

Wavemaker, the new media, content and technology agency, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. He is relocating to Dubai to officially join Wavemaker on June 10. 


Iyer joins from a position as Managing Director of GroupM India media agency Motivator, based in Delhi.

Ajit Varghese, Wavemaker’s Global President of Market Development, commented: “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”

Filip Jabbour, CEO of GroupM - MENA, said, “Rabe is a great plus for Wavemaker. He has the skill, the vision and the deep understanding of our industry to lead and grow our business in the region.”

Iyer said, “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”

GroupM India will shortly announce Rabe Iyer’s successor at Motivator.

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