Purpose equally important for organisations and individuals: Rahul Agarwal, CEO & MD, Lenovo India

Rahul Agarwal in conversation with InMobi's Vasuta Agarwal at the e4m Conclave South said that purposeful brands lead to sustainable businesses

e4m by exchange4media Staff
Updated: Dec 4, 2017 8:51 AM

Rahul Agarwal, CEO & Managing Director, Lenovo India, gave insights on 'Making brands purposeful' in an engaging fireside chat with Vasuta Agarwal, VP & GM – InMobi India at the recently concluded exchange4media Conclave South. Agarwal’s wealth of experience has been instrumental in driving Lenovo’s growth ever since he joined the company as CEO and Managing Director in 2016.

Commenting on ‘Why does a brand need purpose?’ Agarwal said, “I believe that an organisation also needs to have a purpose or a goal, given that every organisation will survive only if there is bottomline, and there will be bottomline only if there is topline. But it has been proven and shown that an organisation needs to have a purpose.”

Talking about the importance of ‘purpose’ for a brand and even for individuals, Agarwal said, “It (purpose) is a fundamental element not just to an organisation but to an individual as well. I want to share a bit of the research that I’ve been doing from quite some time about this subject called Happiness. When you cross 40, you stop getting bothered by great things. And I started wondering, what makes us happy. When I read some research done by others on what leads to happiness, typically a few things kept coming up. One of them is good relationships. Second is good health. And third is meaning or purpose in life. Having a meaningful or purposeful life adds to immense happiness in life. I’m sure many of us believe in that. Similarly I believe that an organisation also needs to have a purpose or a goal.”

e4m Conclave South had Deccan Herald as it’s presenting partner and Colors was its powered by partner.
Indianexpress.com was Gold Partner, Associate Partner - Asianet News Network, Co- Partner- Tribes Communication, Engagement Partner - WION, Community Partners - AD Club Bangalore, AD Club Madras, Pepper Creative Awards Trust -Kerala, Pickle Jar , Live Streaming Partner - 24 Frames Digital, Trade Media Partner - Realty Plus and Business Media Partner - Business World.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube