Protinex launches high protein nutrition drink with zero sugar
New Protinex Lite promises to cater to today’s health conscious consumers
Published - 15-February-2019
Protinex launches high protein nutrition drink with zero sugarNutricia International Pvt Ltd (Danone India), with its mission ‘to bring health through food’, has introduced to its nutrition portfolio Protinex Lite.
New Protinex Lite promises to cater to today’s health conscious consumers who seek the benefit of both High Protein and zero sugar. Protinex Lite comes with a formulation of Zero Sugar, Low GI, High Fibre and 27 vital nutrients with an aim to address protein deficiency among adults in India.
Himanshu Bakshi, Director - Marketing and HCNS, Danone India said, “Food companies have a vital role to play in enabling healthier lives through healthier food choices. We strive to meet the needs of Indians through health-focused product offerings responding to today’s and tomorrow’s food trends. Launch of products like Protinex Lite answers to the ever-expanding consumer need landscape with compelling, differentiated USP of Zero Sugar & High Protein.”
Nandan Joshi, Head – Nutrition Science & Medical Affairs, Danone India said, “Some people believe that Protein supplements are only for specific medical conditions, which is not true. While some may be more suitable as per one’s health needs, not many people are aware about the right amount and type of protein to consume. This is important because meeting one’s daily protein requirement is essential to maintain good muscle health. In special cases, such as, diabetes and obesity, it becomes necessary to consider options that have no added sugar.”
“Protein is an important nutrient of my daily diet and with the new Protinex Lite, I am positive that not only will I be able to meet my daily protein requirement but also do it in a better way with ‘no sugar’. I am truly proud of my association with Protinex and I hope to continue to spread the message of protein rich diet for active lifestyle & good health amongst the masses,” said Protinex brand ambassador Mahesh Babu.
“Danone is making concerted efforts to build the importance of Protein in Muscle Health, we truly believe that poor Muscle Health is a big health concern that Indians need to focus on. Protinex recently launched its new campaign #ProtinexForMuscleHealth to establish the importance of protein for good muscle health among Indians,” Himanshu Bakshi said.