Protinex is proud of its brand ambassador & cricketing prodigy Prithvi Shaw
The brand is proud of Shaw’s achievement, as he became the youngest Indian to score a hundred in his test debut match against West Indies
Published - Oct 5, 2018 9:56 AM Updated: Oct 5, 2018 9:56 AM
Nutrition brand, Protinex, had signed on cricketing prodigy, India’s under-19 cricket team captain, Prithvi Shaw, as its brand ambassador earlier this year. The brand is proud of Shaw’s achievement, as he became the youngest Indian to score a hundred in his test debut match against West Indies.
Overall, he is the 15th Indian batsman to score a hundred in his first test and the second youngest Indian to score a test century. The record is still held by cricketing legend Sachin Tendulkar. The young Mumbai cricketer will feature in key brand campaigns and initiatives for Protinex over the next five years.
Commenting on this occasion, Himanshu Bakshi, Managing Director, Danone India said, “It’s a proud moment for brand Protinex. We salute Prithvi for his huge achievement. Being a sportsman, it’s very important to stay fit and maintain good muscle health. We signed up Prithvi as our brand ambassador as he resonates well with our brand’s promise of providing a healthy solution for an active lifestyle & good muscle health. We would like to congratulate him for his achievement and wish him luck for his future endeavours.”
In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone's life nutrition business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.
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