Marico’s Saffola calls for creative pitch

McCann Mumbai, the incumbent agency, has been working on the account for more than a decade

e4m by Neeta Nair
Updated: Jul 12, 2019 2:04 PM

Marico's consumer goods brand Saffola recently called for a pitch in Mumbai, highly placed sources have told exchange4media. 

Top agencies in the country, including McCann Worldgroup, Ogilvy’s 82.5 Communications, Mullen Lintas, Tilt Brand Solutions, are believed to have participated in the pitch.  This includes the creative mandate for all brands under the Saffola umbrella, including Saffola Oil, Saffola Oats and Saffola Salt.  

The incumbent agency, McCann Mumbai, has been working on the account for more than a decade. Some of the memorable Saffola campaigns by McCann have been ‘Dil ki haalat, pet se pakad’, Saffola Masala Oats - The Tasty way to stay fit and the Albert Pinto commercial starring Boman Irani for Saffola Salt. 

exchange4media reached out to both McCann WorldGroup and Marico for comments but didn’t receive a response till the time the article was published. Marico is currently in its silent period. 

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