InCred ropes in Rahul Dravid as its brand ambassador
The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms
Mumbai-based new age financial services group InCred has signed up former captain of Indian cricket team, Rahul Dravid, as its brand ambassador. With this development, the company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms.
Elaborating on their choice of brand ambassador, Bhupinder Singh, Founder & CEO, InCred, said, “Rahul Dravid is the obvious choice since he truly epitomises the values of InCred. Rahul was India's ‘Mr. Dependable’ for his unwavering focus and the ability to deliver results. We, at InCred, aim to engender the same level of trust and dependability in our products and services as we aspire to be the key partner for all financial requirements of an Indian family.”
“I am impressed with the way InCred has uniquely designed its loan products to meet the individual needs of its borrowers. InCred has implemented simple, technology-based solutions that will enable borrowers to fulfil their financial aspirations. It gives me immense pride to be associated with InCred as its brand ambassador and to be part of its vision towards furthering financial inclusion in India,” said Dravid, speaking of his association with InCred.
In a previous development, the company had raised USD 85 million, one of the largest rounds of funding of a start-up in the Indian financial services industry recently.
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InCred, which began its lending operations in January this year, has already disbursed INR 100 crore in loans to about 1,000 customers as of March 2017 and is targeting a loan book of INR 1,500 crore by March 2018. The company gives loans in 4 categories: affordable housing loans, consumer loans, education loans and SME loans.
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