Here's how ixigo made the most of moment marketing

Travel platform ixigo’s info-commercial video on ‘Stuff you can take from hotels’ has gone viral in the light of recent incidents and social conversations surrounding Indian tourists’ behaviour overseas. The video, which was conceptualised and produced in-house, showcases a useful guide for hotel guests on what they can and cannot take from a hotel room in a humorous format.

ixigo’s in-house research team discovered that a lot of travellers are in a grey area when it comes to what's okay and what's off-limits to take home from your hotel room.

ixigo’s research with travellers and hotel partners alike showed that guests often take towels, irons, hairdryers, cable boxes, clock radios, blankets, paintings, ashtrays, TV remote controls and even pillows—all of which are not meant to be removed from the rooms.

Driven by these insights and social media conversations of travellers, the brand decided to educate travellers through a video which encapsulates the do’s and don’ts when it comes to hotel amenities.

The travel brand’s ‘Hotel Etiquette’ video has triggered a viral trend on social media platforms and has been re-tweeted and re-shared.

जन हित में जारी ?l pic.twitter.com/54fPVBYqfs

— ixigo (@ixigo) July 28, 2019

Most hotels want you to feel at home in your room, so they fill it with nice things. Before you start stuffing your suitcase with goodies, take a minute to learn what's okay and what's off-limits to take home from your hotel room via @suneetakanga
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— Harsh Goenka (@hvgoenka) July 28, 2019

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