Godrej Protekt introduces personal & home hygiene range

Godrej Protekt has partnered with Indian Railways for safe rail travel programme; introduces hand sanitiser in a sachet format priced Re 1

e4m by exchange4media Staff
Updated: Jul 16, 2020 3:19 PM
Godrej

Godrej Protekt has introduced a complete personal and home hygiene range of twelve products. Offering 99.9% protection against germs, bacteria and viruses, the range includes Godrej Protekt Health Soap, Body Wash, Germ Protection Fruit & Veggie Wash, Germ Protection Dish Wash Liquid, Re 1 Hand Sanitiser Sachet, Air & Surface Disinfectant Spray, On the Go Disinfectant Spray, Surface & Skin Anti-Bacterial Wipes, PW95 Face Masks, and Multipurpose Disinfectant Solution.

Till recently, Godrej Protekt was present only in hand hygiene segment with hand sanitisers and handwashes including Mr. Magic – India’s first powder to liquid handwash, in its portfolio. With the new range, Godrej Protekt becomes a complete personal and home hygiene brand. It is foraying for the first time in segments like soaps, disinfectant sprays, face masks, fruit and veggie wash and dish washing liquid. Thus, Godrej Protekt will now offer hygiene based protection for home, kitchen and personal use. It has also introduced hand sanitiser in a sachet format at Re 1 for the first time.

Commenting on the occasion, Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products Limited (GCPL), said, “Godrej Protekt's purpose is to alleviate hygiene concerns of consumers with the personal and home hygiene range. We have become a complete hygiene-suite for home, kitchen and personal use. Our key new products include Germ Protection Fruit and Veggie Wash, Germ Protection Dish Wash Liquid, Re 1 Hand Sanitiser Sachet, Air and Surface Disinfectant Spray, On the Go Disinfectant Spray, Surface & Skin Anti-Bacterial Wipes, and Multipurpose Disinfectant Solution. As a brand, Godrej Protekt aims to be Rs 500 crore in next 3 years.”

He further added, “We have partnered with the Indian Railways' Central Railway zone to promote travel hygiene amongst passengers and rail employees. Two lakh products of our new range like Hand Sanitiser Sachets, On the Go Disinfectant Spray will be used in passenger trains for a safe travel experience. Our Air and Surface Disinfectant Spray will be used to disinfect surfaces of ticket booking counters as well. We look forward to the partnership with Central Railways to build an initiative which will positively impact people's lives.”

As a purpose-driven brand, Godrej Protekt has effectively utilised the new range for an initiative in partnership with Indian Railways’ Central Railway zone. In the new normal, regular activities like rail, flight, and road travel, will be impacted. Health risks perceived by people will need immediate acknowledgement, to boost their confidence and reassure a safe travel experience. Under the aegis of Protekt India Movement, Godrej Protekt and Mumbai division of Central Railway will run a joint program to improve travel hygiene and its awareness amongst passengers and rail employees.

Commenting on the joint programme, Gaurav Jha, Senior DCM, Mumbai Division, Central Railway, said, “Through a joint awareness programme with Godrej Protekt, Central Railways highlights its commitment towards health and safety of our passengers and employees. This is a unique social initiative aiming to boost hygiene standards awareness as well as gear them with relevant solutions at select touchpoints. This will encourage people to travel more by rail. We will connect with passengers on-ground, in-train and via digital media through this programme. Seeing its success, we can replicate this program across various zones of Indian Railways.”

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